Digital,content,our,daily,live marketing Digital content in our daily lives

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}As Bob Dylan once said; “These times, theyare’a changin’”. We are currently living in the free information era. Advancesin technology have made digital content much more ubiquitous with our day today lives. Thanks to the expansion of the internet and all its wonderfulcontent, virtually any piece of information is directly accessible quickly fromyour smart phone, laptop or tablet computer. Business has changed with theevolutions of technology, and conventional methods of waiting for customershave been replaced by going straight after the demographic needed. Onlineadvertisement is more popular than ever, and digital signage is the bridgebetween the online and the offline world. Digital signageoffers a cost effective method of providing real time updated content on thestreet Digital signage can be many things, buttechnically it’s a form of digital display that provides media to an audience.They can be LED, LCD, projection or plasma but can be applied for a multitudeof purposes. Targeted advertising is a common use, but can also be used asinformation displays, menus, Television programming and more. It’s sometimesreferred to as DOOH, which means “digital out of home”. This biggest benefit itthe frequency of update, remote access can change the advertisement to keepthings up to date. When this functionality is combined with stylish animationsand user interactivity, it creates a very exciting set of possibilities foradvertisers and media agencies alike. The digital signage industry is still at avery early stage and there is a whole lot more you can do that will be donewith it in the future. It is especially useful for distributing interactiveadvertisements which engage the users and help with brand Development. Currenttechnology can obviously on go so far, advancements in wireless technology andauto-stereoscopic 3d are going to be able “3d without glasses” digital signageexperiences that will provide exciting advertising possibilities. It can alsobe used as dynamic public information display at the major centres in yourcity. Recently, it was utilised in the times of disaster. The world was madeaware of a major calamity and digital signage acted as a major part of sourcingfunds internationally. Many examples have been seen of this including terriblefamines and earthquakes across the globe. From times of emergency, to general citizeninformation, it’s a medium for the future. As digital signage becomes morewidespread it could become viable medium to get information to the massesquickly. In an emergency situation this could prove a vital method inconjunction with conventional media. All these portray how exactly digital displaycan be used. Now let’s get down to the details behind the digital display. To put it in short, it is a piece oftechnology. And like every other technology today, the signage board also needsa server, hardware, software, sockets, etc. The three basic components of thisform of signage are a display screen, a content management server and a mediaplayer or software.Digital signage is an information mediumwhich is still being explored by businesses. There is a great deal more to beexplored in terms of the resources available, the innovations one can make andthe way the display can be used. As previously noted, this is the start of anexciting new medium that will only improve with time. AboutMood Media Corporation Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store mediaspecialist that uses a mix of music, visual and scent media to help its clientscommunicate with consumers with a view to driving incremental sales at thepoint-of-purchase.Through its subsidiaries Mood, Muzak and Mood Entertainment, Mood MediaCorporation’s products and services reach 150 million people every day in morethan 470,000 locations across 40 countries throughout North America, Europe,Asia and Australia.Mood Media Corporation operates an international in-store media and musicretail business with an extensive geographic footprint and a broad client baseincluding more than 850 U.S. and international brands in diverse market sectorsthat include: retail, from fashion to financial services; hospitality, fromhotels to health spas; and food retail, including restaurants, bars,quick-serve and fast casual dining.