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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
If you are currently a Plumber Marketing your business over the web and you're trying to use Google ad words you have to understand that if you're not trying to reach the right group of people you can start losing money pretty darn quick. One of the worst things that you can do as a plumber marketing yourself is to take the advice of a Google ad words agent or even Yellow Pages agent. If you do this your guaranteed to be an abject failure in the reason for this is their only concern is to put you on plans that will make them the most money and they can really care less about your business and if you end up getting more plumbing clients are not.Okay maybe I'm exaggerating a little bit. Maybe a Google Adwords rep or Yellow Pages representative my care about your business just a tiny bit but I wouldn't bet my next paycheck on it and I don't think you should either. Adwords reps Yellow Pages reps make more money when you spend more money so you have to understand the vested interest here. When using Adwords make sure you geo-target and by this I mean you want to target only people in your local area because you could give a darn about clients that live in Georgia if you're from Southern California.Using Google Adwords it's easy to geographically target people so that the only folks that will see your Adwords ads are people that live within a specific radius of your business that you specify, for example 45 miles. But if you're willing to travel 90 miles or even 120 miles you can specify that your ads go out within a 120 mile radius. This way you won't be wasting advertising money on people that live in another state just because they happen to click on a longtail keyword that you set up in your Google ad words campaign. I'm not sure why people involved in plumber marketing don't geo-target all the time because it's all about geography and targeting.Google doesn't push this concept very much and they almost leave it up to you to figure this out. However if you take a look at the Google docs deep enough you'll find out about this. And if you go back there and look at their interface and study it enough you'll find it. Personally I've never known a plumber in my life that's also a marketer because you have a very valuable profession and also highly paid profession. And if you wasted too much your time getting back links you end up nuking your business in the process because you'll be too busy trying to get clients instead of taking care the clients that need your services.Being a plumber is a great profession but she need to work with the company that really knows what they're doing when it comes to Internet marketing, search engine optimization, online reputation management, list building and creating effective landing pages. When you're involved in plumbing marketing you will end up needing to create a landing page offering something of value that they fill it out like for example 10% off your first plumbing job over a hundred dollars. When you do this, there's a good chance there to call you because if they have a job that costs say $500, there don't like the idea of saving $50 just by calling you or filling out your client contact form on the Internet.If you are plumber marketing in you are not building a responsive e-mail list you're shooting yourself in the foot. Everything in this market is about conversions and leads in getting you more customers and if you don't take the time to set up a decent flytrap the flies are all going to get away. I'm sure that you are the understand that this means they will go to your plumbing competitors in your area. This time on the Internet is a very special time for businesses like yours, because you have the chance to secure the number one position in your local area as a plumber or just do nothing and eventually let your competition slowly creep up and grabbed the number one position. Seek out the right type of talent that will take your business to the next level. Article Tags: Plumber Marketing, Google Adwords, Yellow Pages
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