Why,Old,School,Remains,Critica marketing Why Old School PR Remains a Critical Component in the Commun
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
0 0 1 406 2163 Punch Comms 51 15 2554 14.0 Normal 0 false false false EN-GB JA X-NONE /* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:Calibri;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-fareast-language:EN-GB;}As of late, a number of traditional PR agencies have investedconsiderable resource in re-branding, to incorporate the relatively newdisciplines of search and social media. Whilst the specifics of that brandingand indeed the make-up of the skill-sets that they employ in house are allbespoke and relative, one constant is that investment in the new mediadisciplines is a consideration for all.The evolution from traditional PR houses has come in responseto the rapid evolution of technology, and the subsequent interest and desire ofbrands and businesses to utilise every opportunity or channel to market tocurrent or potential consumers and customers. Each is different of course: somemajoring in traditional PR with minors in search and social, some majoring insearch, minoring in traditional PR and waiting to jump on the social bandwagon,and as many other numerous combinations as you can imagine.Naturally, as with natural selection, each will follow aroute it feels is particularly advantageous and time will tell whether they arethe fittest to survive (and certainly, it would be a boring sector if allfollowed the same evolutionary blueprint).However, whilst the industry column inches in the trade presswill focus on what are considered to be the new and exciting disciplines, itsimportant not to forgot the core discipline of public relations and foragencies to cherish their roots.Some traditional PR roles remain absolutely crucial to anybrand or business communication plan particularly noticeable at trade events.Whilst a great number of event organisers will ensure they are appropriatelymarketed, and utilise social and search channels to further promote their event(and perhaps on the day ensure there is a live Twitter feed replicating all thefeedback from the enthusiastic audience) it is equally important to rememberthat, as a PR agency, perhaps one of the most crucial objectives for whicheverclient you are representing at a trade event is to meet and engage with therelevant press and more often than not this will not involve exchangingtexts, emails and tweets, but actually meeting and speaking to a journalist inperson.This is not to belittle the new social disciplines, but moreto set a reminder about the importance of traditional PR skills. If as a PRteam at a trade event, your client is not meeting and talking in person to therelevant press, then you have forgotten the very core skill that established youragency in the first place. It may be old school, but its invaluable in so manyways.
Why,Old,School,Remains,Critica