You,Don,Currently,Work,With,Yo marketing If You Dont Currently Work With Your Ideal Client, Become A
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
When it comes to your business, I really want you to stop serving anyone and everyone that comes your wayYes, thats right. Does this sound counterintuitive and counterproductive when it comes to Client Attraction? It isnt. Its actually at the core of it, believe it or not, and one of the single hardest things for my clients to embrace in the beginning of our work together, but they soon see that it becomes the source of outstanding Client Attraction results when applied to their practice.Youve got to figure out who is your ideal client and how can you best serve them?There are several things that universally constitute an ideal client:- Those you really enjoy working with- Those who need your help, badly- Those who recognize that working with you is essential- Those who can easily be identified and contacted- Those that will happily pay what youre worth, without negotiating- Those who will get great results from working with you (and write testimonials to prove it)- Those who will tell others about you and refer other clients over and over againNow, be honest with me. Dont you want a practice FULL of these types of people? (Trust me, its a lot more fun and its not difficult to get.) To get a practice filled with these types of people, you need to stop marketing to anyone and everyone and start targeting a specific target audience.Heres how:Become a detective and go on a fact-finding exercise of that industry/client type. Choose your ideal client; find someone you know who fits the profile, preferably someone connected to lots of others in that particular industry. Ask them for coffee or lunch (your treat) and tell them that you want to ask them questions.During that time, interview them on their particular struggles, needs, issues and challenges as they relate to you helping them. Feel free to do this with more than one person from that particular area of expertise. You can even ask each of these people if they know others who fit their profile (remember, birds of a feather flock together)Youll get the skinny on how to approach this new type of client or industry, what their hot buttons are and how to position yourself in the future to attract that type of client effortlessly.Youll be able to position yourself as a problem solver for that industry or client type. And best of all, they may just come on board or have a referral for you! Two birds, one stone.Your Client Attraction Assignment:Go through your database and flag all those people you know that fit your ideal client profile. Invite them to have a conversation with you about their situation. Feel free to offer them something in exchange if that feels better for you.If you cant seem to unearth ANYONE you already know from your network who fits your ideal client profile, ask your network if they know anyone who fits the bill and ask permission to contact them. Then do that.Youll find that this will be one of the very best focus groups you can implement (and at no cost to you in most cases!)
You,Don,Currently,Work,With,Yo