Outdoor,Trade,Show,Booth,Basic marketing Outdoor Trade Show Booth Basics
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Designing trade show stands for use outdoors requires most companies to rework their concept of what a trade show booth can be. Outdoors, these units become powerful tools for sales with an almost limitless capacity to be seen. Indoors, it is much harder to get people to see you, and there is much less space. Understanding the differences that come when you move outdoors is the key to successfully presenting at a venue outside.When You Present Outdoors, Everything's A Party - Including Your Trade Show StandsDon't take yourself too seriously if you're going to present outdoors. The vast majority of outside events take place in parks or on boardwalks, both venues where you can expect people to show up to your trade show displays in shorts and T-shirts. They are far less formal than even the most relaxed indoor convention event. As such, if your trade show booth is too formal, you'll seem out of place. You need to appeal to the casual and fun atmosphere in the way you design your booth, and also in the way that you promote your products. One of the best ways to subtly promote your business at an event like this is to sponsor some kind of cold drink dispenser or shaved ice stand. Remember, the summers are hot, and people will greatly appreciate whoever provides them with a way to cool down. Both of these options are low cost and will give people an opportunity to realize that you've helped them enjoy their time. They're quite likely to look at any information you give them, and might even stop by your unit afterward. Think About The Comfort Of Your Trade Show Booth Staff And Your GuestsOne of the few factors that dont change when you move trade show displays outside is the necessity of staff. You'll still want to have about the same number of people manning your trade show stands as you would have indoors. The major difference is that instead of being dressed in suits and ready to impress, you'll want them wearing casual clothing that will allow them to blend in. Khaki shorts and company T-shirts are always a solid choice. They'll be dressed down, but that isn't the only step you should take to ensure their comfort. You will need to design some aspects of your stand to promote proper air circulation, or else it can become miserably hot - not a good thing for your staff or for your visitors. To help promote coolness, make sure that you don't enclose the top of your stand. If you do, you'll need to install fans on the ceiling to blow down into the space and cool it. Fans are a good idea even if you do expect good airflow. You can't go wrong when you make your space more comfortable. Visitors aren't likely to spend much time in uncomfortable trade show stands!Putting Together A Great Outdoor SpaceEvery outdoor event is slightly different, and knowing the particulars can be the difference between a successful display and one with a lot of room for improvement. Ask for details from the people organizing the shows. Visit similar shows or other events that are put on in nearby cities by the same organizers. Know what to expect at each. When you do your research and you remember these simple tips, you're well on your way to creating an outstanding outdoor display.
Outdoor,Trade,Show,Booth,Basic