Crucial,Elements,Every,Money-M marketing 3 Crucial Elements Every Money-Making Website MUST Have


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}I'm about to make your life so mucheasier.  Putting up a money-making websitecan be as simple as 1, 2, 3 -- just as long as you have these 3 crucialelements in place.  (And, if you don't have a website,I'm going to share just how easy it can be to get one up TOMORROW. Yes, itreally can be that simple -- so no more excuses about "I need to get mywebsite finished before I can do X,Y,Z.") Let's get started. 1. Have a place for people to opt-inand download a special free gift from you. This can be as simple as a boxlocated at the upper right-hand corner of the screen. Why do you want to do this? Becausehaving a list of prospects you can build a relationship with is crucial to yourbusiness success. People buy from people they know, like and trust. A website,no matter how extensive, is only going to take you so far. Relationships arebuilt over time and through communication -- which is why publishing a regularezine can be such a great marketing tool. Now, I want to point something elseout -- notice how I said "a special free gift" I did NOT say thatopt-in box should say "subscribe to my ezine." No one wants moreemail -- what they DO want is solutions to their problems. If you give themtrusted solutions to their problems, they WILL take the time to read youremails. 2. Post a photo of yourself. Peoplewant to do business with people. They want to build relationships with people.Why do you think major corporations pay big bucks for spokespeople? Sure partof it is benefiting from the spokesperson's credibility, but part of it is alsoputting a face on an otherwise "nameless, faceless" corporation. Folks, this is where YOU have theupper hand from the corporations. You really CAN reach out and buildrelationships personally with your ideal clients. So proudly post your photo --you're a real person, let your ideal clients see you're a real person. Now, I'd prefer a professionallyshot photo if at all possible. And I would also prefer for all you ladies toget your hair and makeup done (yes, it's worth it). It really does make adifference to your professional image. However, if you're going to use that asa reason to not get your site up, then put up the best photo that you haveRIGHT NOW. What if your goal is to build a bigbusiness where people would be working with your team or your employees? Shouldyou still put up a photo? Well, that depends on where you're at in yourbusiness development. If you're just starting out, it is easier to buildmomentum and get the ball rolling if you put yourself out there. If you'realready established, you probably still do (because, remember, people do wantto do business with people) but there will probably be other changes you'llneed to make to your site so it's clear there's a team involved and not justyou. Bonus tip -- you could use a videoinstead of a photo. Video is a great way to increase your conversions (i.e.turning prospects into paying customers or encouraging your visitors to giveyou their email address) but again -- if you're going to use video has anexcuse to not more forward, then just get a photo up. 3. Make it VERY clear what the nextstep should be if they want to move forward working with you. Now, I'm a bigbeliever in getting the opt-in, so if you look on my home page you'll see I doencourage people to move forward by getting my free gifts. But I also give themvery clear instructions on what they should do if they want to move forward asa paying customer.  Now, how do you get started if youdon't have a website? Just put up one page that has your photo, a descriptionof your free gift and a place for people to give you their name and emailaddress. (This is also known as a squeeze page).  That's it. Yes it really CAN be thatsimple to get started.

Crucial,Elements,Every,Money-M

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