What,your,Audience,Statement,D marketing What is your Audience Statement? Direct Mail Postcard Market


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


The directmarketing is the way through which your target consumer’s responsivenessshould be ever-present. Direct marketingis the cost effective that can help you keep inform your consumers about your latestannouncement and business information. So, what is an audience statement andwhyit is related to the direct mail postcards?The Marketer or Audience DisconnectThere are number of marketers, designers and writerswho may have tendency to lose touch with the target consumers instead ofpersuading them. This can give you bad results at the end of your postcardmarketing. It is a kind of disconnect between marketing team and frontlinepeople who deals with the target consumers. The result is that marketing team starts to writeabout marketing campaign from their own perspective instead if consumer’sperspective and this disconnection become bigger and bigger. Here, are few waysfor direct marketers to avoid suchkind of problems. Make an Audience StatementTry to get information about your consumers and tryto know more and more about your consumers. After then, compile it into a list.You can search for the following information;What do consumers want?What are the top concerns and fears of your targetconsumer?What do consumers want to know on a regular basis? Discover Your Audience StatementYou should maintain your audience statement useful all the times. It is also essential thatyou should update it periodically. Put this information on an index cards andprovide this index card to everyone involved with marketing department in yourcompany. Always refer to this information whenever you intend to write aboutyour marketing campaign. Next, you need to make a list of benefits associatedwith your products and services and inform people how your products andservices can help them. Try to answer your target audience questions and givethem the best solutions of their problems. Make their lives simple, reliable and moreprofitable. This is what, I called audience statement. Hope you get my point.Every marketer first should focus on the audience statement. If theysuccessfully create an audience statement, they can successfully launch marketingcampaign.An audience statement is the fuel of postcard or direct marketing. If your consumers getwhat they want from you, then congrats you have successfully achieved your direct marketing campaign goal. However,other case can cause the awful results - wastage of time and money plus poorresponse rate.

What,your,Audience,Statement,D

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