Direct,Marketing,Testing,Mista marketing Direct Marketing Testing Mistakes
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Here, you will find few common testing mistakes ofdirect marketing campaign. Testing randomly or running sloppy testsTesting needs discipline thats why you should dotesting continually and carefully. If you dont have patience and skills for anongoing tests, analysis, number crunching then it is better to hire someone forthis purpose. Tests are error-free It is yourresponsibility to continually seek mistakes in entry level. If your test comesgood dont think it is perfect. Consider the whole process thoroughly andtrack down the errors. Here, are few questions that you should continually askyourself;ü Arethe addresses good?ü Doyou think address and bar code are correct?ü Dothe phone operators logging each and every response? ü Doyou think e-mails are dumped as spam?ü Isthere something that is going wrong?Drawing the wrong conclusionsSome people look the test and make the judgment thatthey are perfect. Often self mailers dont work and on the basis of selfmailers people draws wrong conclusion such as Christmas is not good time forpromotions. However, this is not true in real. This is just the result of poorpatience and poorly designed results. Making decisions based on insignificantresultsThe test should be statistically valid. This will workwhen you try to reach enough to your audience and make sure you have sampledaccurately. Testing is expensive but you cannot cut corners. Check whatresponse rate you have got after this testing.Overlooking important resultsYou have got the information after your testing, nowyou have to analyze your numbers and draw conclusion based on these numbers. Domore than jus t listing results. Determine what is behind the results. Arethese results are seasonal or trendy? Compare your results with industryaverages.Refusing to repeat tests to confirm resultsDont confirm result on your first test. It is betterto repeat your tests. If your direct marketing campaign is successful, you willdefinitely get similar results. If results are changed, measure the dramaticchange in good or bad sense. Failing to keep a running record ofconclusionsYou need to continually improve your results aftertests. The information you get after each test, organize it in a good way foryour future efforts and guidelines.Thus, these are some common mistakes that everybusiness owner does. Next time, you should keep them in mind and avoid torepeat again in your direct marketing campaign.
Direct,Marketing,Testing,Mista