Postcard,Marketing,Cost,Effect marketing Postcard Marketing - Cost Effective Tool
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Are you looking for a cost effective marketingsolution? Do you want to be visible in the eye of your customers? But short ofbudget doesnt allow you that visibility. Let me tell you one cost effectiveway to market your business that really works. I am talking about postcardmarketing. A cost effective solution of marketing, its a very affordable wayto go. One of the best advantages of this kind of marketingis that you can design postcards yourself. If you dont have time to doyourself you can hire a professional for this task. You should print cards on67# card stock to meet USPS conditions. You can make two or four cards 8 ½ x11 sheet so use a paper cutter to separate them. You can get postage for eachpostcard for just 23 cents. Waysto use postcards:Referrals Send postcards to your best contacts periodicallythat ask for referrals on a regular basis. This way you can promote yourbusiness products and services to number of consumers. Announce EventsSend postcards to your target audience to know aboutbusiness events such as, seminar, sales, open houses, classes etc. Announcementof an event can encourage your customers to learn more about you.ProspectingYou should send a series of postcard mailings toyour target audience to soften them up. It would be a great way to send regularmailing to identify prospects before you contact them on the phone.Generate website trafficYou should use postcard mailings to tell peopleabout your website, store, products and services. When you make any significantadditions to your business update your consumers as well. Newsletter subscriber listYou can publicize your newsletter to a new audiencethrough postcard mailings.Make an offer with postcardIn order to get more positive response from yourconsumer you should offer them special discounts, rewards and contests. Say ThanksYou can use postcards to say thanks for business,information, or referrals. Obviously, you need a good in house mailing list forbetter results. Be sure, right people are receiving your mailings. You can getbetter response if postcard has any discount offer for your consumer. Do repeatthe postcard marketing again and again. Single mailing can give youdisappointing results at the end of the day. Average response rate from postcardmarketing is the 1-3% but you can generate significant sales from this responserate.
Postcard,Marketing,Cost,Effect