Top,Advantages,Using,Postcards marketing Top 10 Advantages of Using Postcards
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Whether you sell lemonade orbuild skyscrapers, in order to be successful in business, you need customers.You can get customers through a variety of marketing programs, but we thinkthat postcard marketing is one of the best kept secrets to growing yourcompany. Want to know why? Read our list of 10 reasons below 1. Postcard marketing isaffordable and scalable, even for the smallest of businesses. Did you know itwould only cost you less than $3 in postage to communicate directly to yourcustomer once a month for a whole year! If you get on a consistent mailing schedule, theyll expect to hear fromyou and youll be at the top of their mind. 2. When youre marketing withpostcards the only people who see it is you and your prospects. This isimportant, because you can test special promotions without your competitionknowing. Do you have a special thats creating a lot of interest? If youadvertise it publically, your competition knows exactly what you are up to andmay copy it. 3. Postcards are trackable.Make multiple postcard promotions and see which one generates the mostinterest. Make your postcard worth something so your customers will bring thepostcard back into your store. They may even save it on the fridge and use itwhen they are ready. With trackable codes, you may notice that youre stillgetting business from a postcard mailed months prior!4. Postcards are versatile.During a single mailing you can both farm new prospects and remind priorcustomers that youre still in business. With digital printing, your postcardsmessages can vary from card to card and market to market. 5. Your printed postcards can brand you and your business in ways that mostmarketing materials cannot. You dont have to print postcards just to mailthem. You can use your postcard as flyer, product brochure, rsvp card, or useit as a newsletter. You can use it for avariety of promotions AND still mail it. Printed postcards really are a multi-faceted marketing tool.6. Testing an offer with postcards is easy. Just send your card to a smallgroup of people and see how many respond. Tweak the offer or the price, and tryagain. Once youre satisfied with theresults, its time to roll out a bigger mailing! You cant do that with anewspaper insert, or a magazine ad.7. Postcards get read even ifthey get thrown away. How many times have you received a letter from a companyyou dont recognize and just toss it into the garbage? A postcard will standout in the mail with bright colors and get read by the recipient even if theyarent interested in what you are offering. Did you know that USPS have shownthat, on average, only 14 percent of letters get read? On the other hand,postcards have a 94 percent read-through ratio.8. Postcards are easy to useand cost less than other direct mail programs. When preparing a mailing, theonly costs are printing and mailing services. When mailing a letter, there areadditional costs to fold and insert the letter. For postcard direct mail youget a superior product mailed for less money! 9. Postcards are a tangiblepiece of your brand. Unlike Online marketing your customers can determine thequality of your company by the quality of your marketing piece. What doesyour print materials say about you? 10. With postcard direct mailyou can save as much as 70% off of the cost of a stamp. By barcoding addressedmail (which we can do for you ) we can reduce postage costs down to as low as13.9 cents saving you over 30 cents off the cost of a stamp. With those kindsof savings, you are able to design, print and mail and still have money leftover. When using direct mail postcards in quantities of over 200, dont everpay retail for postage again! In conclusion, we think thatpostcard marketing is a no brainer. Whether you are mailing 200 postcards or200,000, let us help you get the results you design. We offer free expertconsultation and ROI reports to help you determine if postcard marketing isright for your business.
Top,Advantages,Using,Postcards