Ways,Use,Postcard,Boost,Your,B marketing 10 Ways To Use A Postcard To Boost Your Business

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Interestedin using direct mail but don’t have an idea where to start? Here are a fewideas that’ll help you get those creative juices going. Grand Opening/Open Houses:Grand Opening postcards or open house postcards are a great way to drivetraffic to your local business. If your customers happen to be any resident inyour local area—Saturation direct mail campaigns are a great way to deliveryour marketing message to everyone in your neighborhood. The best part aboutSaturation mail direct mail programs is that it is the lowest price postagethat you can get from the post office at 13.9 cents. That’s 70% less than thecost of a stamp!Announcement:Do you have a new product or service to unveil? A printed postcard is a greatway to release the news!  The benefit ofmailing postcards compared to letters is that the message is read by therecipient even if they end up throwing the mail piece away. Letters have to be openedto be read.  One of the best things thatwe’ve seen direct mail marketers do is to follow an announcement postcard withan email to their customer on the same day. Combining both direct mail mediumsprovides an explosive increase in response, guaranteed!Birthday:Restaurants see huge success with birthday greeting postcards. The postcardshould include a birthday greeting, and of course a discount coupon only to beused on the recipient’s birthday. Rarely do people visit a restaurant for theirbirthday by themselves. This one coupon is sure to bring an extremely highredemtion rate.  Anniversary:Sendyour customer a postcard celebrating their anniversary of the first order withyour company. It may sound silly, but if the customer has been with you forseveral years, they will be impressed to the attention that your company gives.If they haven’t ordered with you in a while, the postcard campaign should be afree or aggressively low priced offer to come back! If they’ve used yourservices before, there is a great chance they’ll need you again in the future. Mini- Newsletter:Don’t have the budget to send out a full newsletter? A large 6x11 postcard canfit as much information as a 2-page newsletter if done designed correctly.Mailing a 6x11 postcard will cost less than a traditional newsletter for avariety of reasons. First, postage will cost less than mailing an 8.5”x11” andsecondly, you won’t have to fold and stitch like you would a newsletter. Bringa friend:If you are a hair salons, fitness center, health club, tanning bed the “bring afriend for free” promotion is an amazing tool to generate a lot of interest.You’ll find the best results using this postcard on your internal mailinglist.  This type of promotion is sure toincite your customer to refer your business. Catalog requests:Instead of sending out expensive catalogs to a large list, send a postcard witha tear-off stub, and your customer can return the stub for a catalog. Don’tforget to put your web address on the postcard with a special form to go onlineand request the catalog. This little trick will save you thousands of dollarsin wasted catalog printing and mailing expenses.  Survey:Customers like to know that their opinion matters to the people they dobusiness with. Mailing out postcards to getfeedback shows that you want to meet their needs. They can either go to yourwebsite or use a postcard with a tear-off stub that they can fill out thesurvey and send it back to you. You’ll find the best results when your customercan fill out the survey online.  Drivingyour offline customers to your online website is a great way to get higherquality traffic to your website. ThankYou Note:As the old saying goes—“a little thank you can go a long way.” I don’t knowabout you, but I do business with companies that are appreciative of mypurchase.  Sending a hand written thankyou card to a customer for their order is a great way to show appreciation forthe order. Additionally, it’s also a good time to ask for a referral or feedbackregarding the customer’s experience. Website, Facebook and Blog Promotion:From my experience, driving “offline” interest to your website is a great wayto get people to view your website. If your company does business online—usingpostcards may be a great way to get more business.  You can drive people to your website just byputting your website on your postcards.  To take it a step further, you can try personalized URLs which is theprocess of making a unique website URL and content for each mail recipient.It’s easier than it sounds, and SonicPrint.com can help you every step of theway.  AtSonicPrint.com we can help you put these ideas on to paper. Whether you needprinting, getting discounted postage, or you need a full service direct mailpackage SonicPrint.com can help you every step of the way.  Aboutthe author:StanCoyle has been in the printing and direct mail industry for 20 years. He’scurrently VP of Sales and Marketing at SonicPrint.com, a family owned andoperated full color printing and direct mail Company located in Tampa, Florida.Servicing any size business in a variety of industries, the company providesoffset and digital printing services of postcards, flyers, business cards,brochures, posters as well as full bindery and direct mail services.