Every,Door,Direct,Mail,Vs.,Han marketing Every Door Direct Mail Vs. Door Hanger Delivery (Why EDDM wi


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


Every Door Direct Mail is a ground breaking new direct mail systemcreated by the US postal service that allows businesses to mail postcards orother mail pieces at an astounding 14.2 cents per postcards.  We think that the postage savings alone isenough to jump for joy and commit marketing resources to using the program –however, we thought it would be prudent to look at the alternatives to EveryDoor Direct Mail and compare them as viable solutions. As you can tell from thetone of our article, we soundly believe that EDDM is hands down a direct mailmarketing winner! Let’s get started shall we? Every Door Direct Mail involves mailing postcards toeveryone in your businesses neighborhood for 14.2 cents. This is 66% off thecost of a standard stamp.  So, fordiscussions sake, assume that you would be mailing 5000 postcards to yourneighborhood for your business.  5000postcards, not including the printing costs would be around $750 inpostage.  One of the alternatives toEvery Door Direct Mail would be a Door hanger. Many customers use door hangers as a “heel to toe” approachto marketing. Once you print your door hangers with a professional company youwould walk down the streets of your neighborhood placing your door hangers onyour prospects doors. This is a good solution because you don’t have any costsexcept for printing, and your sweat equity, and time. If you have the time toinvest into this type of program, it would be inexpensive and garner someresults. However, if you are out delivering door hangers, you are not workingon your business. How can you service your customers if you are out deliveringdoor hangers?   If you were to use EDDMinstead, the post office will deliver your mail marketing message for yousaving you all the time that you would have invested in delivering those doorhangers.  Some businesses will claim thatthey will pay someone $7 an hour to walk around and deliver door hangers so thebusiness owner can concentrate on more important tasks, like taking care oftheir customers.  This is a solution thatsome businesses think is viable. However, when you look closely you realize that even the fastest personcould only walk around 40 houses in an hour. So if you divide $7 per hour by 40houses,  it would cost you 17.5 cents perdoor hanger that was delivered.  That isover 3 cents more per delivery than a Every Door Direct Mail piece.  Also you could not guarantee that youremployee actually delivered the door hangers instead of throwing them in thegarbage and milking the clock and wasting your money.  If you were do the door hanger yourself (saving your $7 perhour) it would take you 125 hours to deliver the same amount of pieces thatyour Every Door Direct Mail carrier would deliver in 1 day.  There simply isn’t a better way to get your marketingmessage delivered in tangible form to your local customers. Personally, I feelbad for the Door Hanger deliver services, because this program will put themout of business.  Try Every Door Direct Mail for your business and we promisethat you will see results.   SonicPrint.com can help you with your Every Door Direct Mailmarketing postcard programs. We have helped thousands of businesses with theirpostcard marketing and we are experts in the Every Door Direct Mailprogram.

Every,Door,Direct,Mail,Vs.,Han

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