Exhibition,Stands,List,Helpful marketing Exhibition Stands - A List of Helpful Rules Of Thumb
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PlanningDo: Start your planning early, about 12 weeks generally willleave you a good amount of time to choose your exhibition stands, furniture andother displays that may be required for an eventDont: Forget to promote your presence at the event to aslarger and significant audience as possible. Use your companies website, emailcontacts, existing customers and social media sites like twitter to promoteyour attendanceDo: Attend the event venue prior to your own show; this willhelp you spot any possible dead zones where the flow of visitors may be lesslikely to pass through.Dont: Pick an event that is too far from your businesshome, the cost of hiring vans to transport your exhibition displays and staffmay outweigh the benefits of exhibiting in the first place.Exhibition StandsDo: Try and source the best exhibition stands possible andhave professionally designed graphics. Exhibition stands are a fantastic advertisement for your business andwill help attract potential customer.Dont: Try and save money in this area, exhibition standswill probably be your biggest outlay of money for the trade show, and that isfor a very good reason. Do: Consider buying a modular exhibition stand, they areversatile, easily transported and can be used to form an outstanding backdropfor your other displaysExhibition FurnitureDo: Think carefully about what furniture you will need andwhat will best help the overall functionality of your exhibition stand.Dont: Take too much exhibition furniture. You want visitorsto your exhibition stand space to be able to browse around your stand and viewyour products; a claustrophobic space will put potential customers off.Do: Consider getting portable furniture. Portable lecternsand display counters will be an available choice of exhibition furniture, andthey have the wonderful advantage of being much easier to transport that normalfurnishing.Dont: Forget that exhibition furniture can be used foradvertising too. Display counters and lecterns can be wrapped in your companiesgraphics.Do: Consider hiring furnishings if you only plan onexhibiting at a single show.LecternsDo: Take a lectern if youre planning on giving a publicdemonstration on your product or a talk on the services your business offers.Lecterns will give off a more professional feel when addressing an audienceDont: Forget to check the lecterns microphone level priorgiving your talk, to loud and you will appear obnoxious, to quiet and yousimply wont get heardDo: Make sure all your notes are placed on the lectern andin order prior to giving your talk.Dont: Forget to practise your speech or demonstrationbefore the event; you want to be well prepared.Display CountersDo: Choose a stylish reception counter of an adequate sizeto greet incoming visitorsDont: Place your promotional materials on a displaycounter. A literature stand is a much better tool for helping your magazines,leaflets or catalogues into the hands of event attendees.Do: Use display counters to display your products, but besure they fit in well with your product. You want your display counter to lookstylish on its own, but not to overpower your product placed upon it.Dont: Forget to check a display counters size and weightbaring ability. If a product is too heavy or will overlap your display counter,then it will be useless to you come event day.
Exhibition,Stands,List,Helpful