You,MUST,Use,Conviction,and,Au marketing You MUST Use Conviction and Authority to Attract More Client
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? The sad thing is, many self employed people dont use it and, as a result, are literally letting prospective clients slip through their fingers, day in and day out, even if theyve done a lot of marketing and networking, even if they have lots of prospects. Its almost like they destroy their chances of winning, at the very end of the cycle.To avoid letting prospects slip through your fingers, you need to have serious CONVICTION about what you offer. If you dont, if theres no certainty on your end, then a prospect is simply not going to be certain either that working with you is the answer to their problems. Theyll question whether youre really good at what you do and then decide theyll keep looking.Ill give you an example of what occurred to me recently, after going to the dentist.For months, Ive been meaning to get some light cosmetic dentistry doneto improve my smile and during a recent routine dental checkup and cleaning, I asked my dentist (lets call him Dr. Smith) if he performed cosmetic dentistry.Now, before I tell you what happened, let me explain his typical behavior.Hes naturally very outgoing, charming, and does great work (as far as I can tell from the routine cleanings.) He tells jokes, is jovial and seems pretty confident all around. But something happened when I asked him if he did cosmetic dentistry.Dr. Smiths behavior changed, almost on a dime. He looked away, mumbled something about being in business for 20 years and of course he did cosmetic dentistry, and that he did it well. And then that was it. Nothing else. The strange thing was his words were no longer enthusiastic and confident. They turned empty and uninspiring, and I wasnt sure how to read the whole thing.Whatever had happened, my gut feeling told me not to work with him.Right then and there, in just one sentence, he lost tens of thousands of dollars worth of potential business. I knew by the WAY he spoke that I wasnt going to be using my own dentist for cosmetic dentistry. He simply had not convinced me, not even close.Heres what Ive discovered from that experience and countless other experiences Ive had, just watching entrepreneurs talk about their abilities:Prospects want to work with people who are CERTAIN about their abilities.Prospects want to work and learn from an AUTHORITY on a subject.Prospects are looking for someone CONFIDENT about the results they offer.Prospects are silently begging to be LED!Your Assignment:From this moment forward, you cannot afford to be wishy-washy about what you offer. Youve got to have total conviction about what you do. Not only that, youve got to express that conviction in a way that makes the prospect feel confident about your abilities.You see, your job is not to sell. Your job is to convince prospects to get out of their own way to achieving success (or whatever it is that they want and could use your help with). The way you do that is by building trust, showing authority on your topic, and expressing your capability about the results theyll get with you. And its all in your way of BEING.Now, a caveat.This doesnt mean that you become OVER zealous. Thats just a ridiculous turnoff and will send them running in the other direction. Just be yourself, but speak with conviction and certainty.One more thing. Dont (ever) tell a prospect you can do something that you cant, just to close the sale. Some sales gurus will tell you to do this, and then figure it out later, but I dont agree. Its out of integrity and were looking for authentic selling here. Its better to turn away that prospect and move on to the next one.So, be yourself, be a leader, and start speaking with conviction from this moment forward. It doesnt take much, and yet I guarantee youll start attracting more clients than you are now. It works!
You,MUST,Use,Conviction,and,Au