Rookie,Mistakes,Made,Trade,Sho marketing 6 Rookie Mistakes Made At Trade Show Exhibits
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
If you have never set up trade show exhibits or tradeshow displays before, you may not realize that there are right ways and wrong ways to go about it. Rookies often make common mistakes because they fail to anticipate what they might need for a successful exhibit. Trade show booth rental isn't free, so make sure you or your boss get your money's worth out of those fees by creating excellent tradeshow displays. #1: Too Much Text On Trade Show Booth RentalsYour company might be fantastic, and your product might be phenomenal, but don't try to tell the entire company story in one booth display. Signs, banners, and other textual items should be short and sweet. Stick to the most attention-grabbing words. Opt for one-page pamphlets over bound or printed booklets, and remember that you don't have to set your entire freebie stash out on the table. Keep your reserves behind the booth or under a table. #2: Forgetting The LiteratureIn addition to traditional sales literature, it's important to have a handy stash of business cards with contact information on them. A brief brochure with testimonials, a small catalog for browsing, and a short 'about us' or history of the company might also be appropriate. Some convention rookies think it's all about the spiel, but you need to have something tangible that visitors can take away from the interaction.#3: Omitting The HookWhether it's an entertaining video, a bag full of freebies and coupons, or a giveaway, you need to have something that draws people in. Contests are ideal, but they may be too pricey for your company's budget. In that case, be creative about using your available resources to pull people to your booth. When others see the crowd flocking to your display, they will wonder what they are missing and stop by.#4: Poor Use Of ColorVisually speaking, your trade show exhibits need to be stunning. They also need to be balanced. It's a good idea to let a professional designer work on your signs, banners, and graphics. Admit that you can't do everything yourself. Color and black-and-white images need to be used effectively.#5: Tiny PrintWhen first-timers create tradeshow displays, they are often standing right in front of their exhibit materials before the big event. Because of this, lettering can sometimes be too small to be effective in a wide, open trade show space. #6: Bad CopyThe literature you provide should help you sell your products and services. Before you have brochures or fliers printed, consider having a professional copywriter revamp your materials. If you go it alone, remember that the literature should be compelling and explain to your audience how your product or service will ultimately make their lives better or easier. Amateur publications with typos or mistakes will do more harm than good.Remember that just because it's your first time attending a show doesn't mean that everyone has to know it. Keep these tips in mind and spend a little time prepping yourself for the big day so that you can impress each of your booth's visitors.
Rookie,Mistakes,Made,Trade,Sho