Why,Understanding,Personality, marketing Why Understanding Personality Types Can Help Your Trade Show
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Although no two people are exactly alike, many people share similar personality characteristics or personality types that make it easier to identify how people wish to be greeted and dealt with at a trade show exhibit. Convention success isn't just about the flashy designs of your banner stands and portable displays. Many times it is more important how your trade show exhibit staff treat guests and visitors when they approach.Read Your Trade Show Exhibit Guests' Body Language Consider the following scenario: Customers step up to your banner stands and read the information that you have displayed, but they do not turn their bodies toward the trade show exhibit staff or try to make contact with anyone.This is a good sign that your customer is still trying to gather information without being addressed directly. Give them a few moments and see if they approach you with a question or comment about your business. If they linger a little while longer, approach them and ask if they have any questions about your product or service. It is never a good idea to ignore a customer, but sometimes they do like to be given a little space to explore and learn on their own.Consider this alternative scenario: A customer approaches your trade show exhibit's portable displays very quickly and comes right up to the table trying to make eye contact with a staff member. Even if every employee is working with another guest, it's a good idea to excuse yourself from your current conversation for just a second, acknowledge the person, smile, and offer to help them in just a moment. The Hard Sell Doesn't Work With EveryoneBe sensitive to the way your guests respond to the questions and statements you make. Some people appreciate the hard sell because they like to be completely sold on a product before they make a purchase. Others like to have time to mull the decision over in their minds for a while, and the last thing they want is someone trying to push a product on them that they don't want. If a trade show exhibit visitor tells you they want to think about it first, offer them time to ponder the purchase, review the information on your banner stands and literature, and invite them to come back to the booth after they walk around a little more. Don't let them leave empty handed though. Send them off with a sample of your product, a business card, and a coupon or other incentive offer to let them know how much you want to do business with them.More aggressive personality types and more reserved personality types require a different approach, and your trade show exhibit team should be sensitive to the body language and verbal cues that potential leads offer. Running a successful exhibit is about more than just banner stands and snazzy portable displays. It is about working with people to help them find something they need or want while simultaneously making your business more successful.
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