Avoiding,The,Used,Car,Salesman marketing Avoiding The Used Car Salesman Syndrome: Finding A Balance B
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Every company wants to drive sales, but no company wants to drive away customers in the process. Finding the right balance can be difficult, especially if you're working with a new venue for the first time or have not spent much time designing trade show exhibits at all. Many companies have an impulse that pushes them towards a stronger marketing tone, and it's often difficult to overcome that first urge to create a balanced message.Why Balance MattersUsed car salesmen have to push a certain amount of cars per day in order to make a decent living. At the core of their strategy, they are desperate to make sales, desperate to make deals, and desperate to get their units off the lot. Luckily, you're not facing the same stress. You can offer consumers your product or service in a low-pressure way. A message that is too pushy doesn't do justice to your product. It threatens to turn people away, and to communicate that you, like the used car salesman, are desperate to move your inventory. Even if you are anxious, as many of us are in this economy, you should never seem that way to your visitors. That's why many companies choose to be more careful with their plans and err on the side of being more informational rather than pushy.Craft Your Trade Show Exhibits With CareThe amount of strong promotion that fits well on banner stands and at conventions varies widely. It will depend on the industry, your company's product or service, and the actual event that you are attending. Certain industries will tolerate and even expect a more overtly promotional tone. Others will expect almost pure information. You should always customize your trade show display to fit these expectations as best you can, but don't be overly concerned about matching them exactly. Some deviation is expected and can even be beneficial. Matching your company's feelings and ethos are more important. Trade show exhibits that don't align with your image are counterproductive and ineffective. Strike a balance between creating a message that is in harmony with your reputation that also encourages visitors to come and learn more. Banner stands are the perfect tool to use to achieve this end.Finally, the event itself is a major determining factor for your tone. You need to understand what people who visit this particular venue are expecting to see and not see. If it's more of an educational presentation as a whole, your trade show display will be expected to enhance that overall atmosphere. If it's a carnival with lots of flashing lights and bright colors, educational banner stands will get lost in the shuffle. Train Your Staff Your staff is just as important to striking the right tone at a trade show display as the booth itself. They set the tone and the mood. If they're not on the same page with you, then your planning and design won't have as much of an impact and may even be negated. Ensure that your staff becomes an extension of your banner stands, promoting the same tone and offering the same feeling. When you harmonize all of these different factors, you can achieve a carefully crafted design that incorporates just the right amount of promotion and information.
Avoiding,The,Used,Car,Salesman