No-Fear,Guide,Pop,Displays,You marketing A No-Fear Guide To Pop Up Displays
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Your company needs to have a presence in a venue where space is at an absolute premium. Perhaps you're restricted to a small amount of floor area. Or, even more nerve-wracking, perhaps you're limited to table top displays only. Whatever the situation, you don't need to panic when you've only got room for a small trade show booth. You can still create a high-impact unit that will generate great responses. You just need to know the tips and tricks of maximizing a smaller area.Step 1: Condense All Aspects Of Your Trade Show BoothIf you already have a trade show booth designed, get it ready for a full analysis. Your first step will be to pull the most important ideas from that unit so that you can apply them to the table top displays that you are about to design. Look closely at your current exhibit. Think about what message it's projecting to visitors, and whether you're looking to change that message. How much information does it have? What information is truly vital?If you don't have a trade show booth at present, your task is slightly more difficult. You'll be starting from scratch to determine these answers. Many designers find it helpful to organize them on paper, actually writing down each question and brainstorming the response. Either way, you want to be sure that you are narrowing things down. While pop up displays can be very powerful, they do offer less space than their larger cousins. Distill everything you want in a trade show booth into its core essence, and you're ready to get started with the design.Step 2: Add The Bare Essentials To Table Top DisplaysOnce you know what your focus is, you can start purpose building your pop up displays. The exact size of the unit isn't particularly important; the same theories apply to table top displays and to pop up displays. You should start by including that which is absolutely vital. Everything else should be pared away, leaving only the most key points. Once these have been placed, you can layer in other information on top of them as area permits.Step 3: Leave Gratuitous Empty SpaceEmpty space is necessary for any trade show booth, but it's particularly critical for a smaller unit. Empty space serves to highlight that which is around it, thereby offering stronger emphasis to what you do have. Keep in mind that empty space does not have to be pure white; it is simply space with nothing overt to distract it, nothing more than perhaps a background color. Step 4: Don't Hesitate To Accompany Your Pop Up With LiteratureWhen space on your actual trade show booth is limited, literature will become a saving grace. It takes up no space on your small stand, and it can also be taken home for visitors to read at their leisure. Many designers will build it into their plan for stands of any size. These tips will help you make sense of a small space and start planning quickly. With a little bit of thought and a lot of imagination, you can create an effective trade show booth for even the smallest area or most restrictive table top.
No-Fear,Guide,Pop,Displays,You