Tell,Clients,What,Expect,Upfro marketing Tell Clients What To Expect, Upfront
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
In fact, almost everyone I speak to about his or her business does almost nothing to generate referrals, preferring instead to wait for them to self-generate. Problem is, these referrals dont always come as quickly as wed like, right? And for many people, it often feels awkward to come right out and ask (although I have ways and systems for that too.) Well, there is a whole list of things you can do to get more referrals, instead of leaving it to chance. Heres one of them:TELL CLIENTS WHAT YOU EXPECT, UPFRONTIf you plant the seed very early in a client relationship that you will not only ASK for a referral, but that this is actually CUSTOMARY and that your clients make it a habit to send you referrals, the client will think about this throughout the duration of the time they are working with you. Each time they talk to you or think of you, theyll be thinking about doing their part in helping you build your business through referrals.One of my clients (a neuromuscular therapist in private practice) added a section to her welcome pack for new clients:As you may imagine, my practice grows mostly through word-of-mouth referrals. As you start getting great results from our therapeutic work, kindly tell others suffering from the same issues about these results. Its in your best interest and heres why: without you referring others to the practice, I may not be in business to help you next time you need me. So, that said, be sure toask for extra referral cards each time you come in. Many thanks.Your Assignment:Look at your client process (all the points at which you make contact with your clients during your working relationship) and see where you could plant the seed early on to get your clients to refer others to you regularly. When youve figured out what to do, make it systematic. Once you implement it as a Client Attraction referral system, youll have more time to focus on other things, like delivering the great results your clients will talk about!
Tell,Clients,What,Expect,Upfro