Traveling,Trade,Show,Booths,Ti marketing Traveling Trade Show Booths: Tips For Highly Effective, High
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Committing to mobile trade show displays is a big decision. While portable units can be high-impact and promote your company just as much as their larger cousins, getting them to that point requires a lot of hard work. This guide will help you take your portable trade show booths to the next level. It assumes that you have already chosen the mobile option, and that you're now in the process of designing your trade show exhibit. Tip #1: Don't Push Your Size ConstraintsA lot of people are tempted to make their mobile booth as large as possible so that it fills every inch of space that they have been allotted. In theory, that would work, but in practice it often just ends up making the entire presentation look sloppy. Instead of trying to cram a unit into a space, choose a size that will fit naturally. In addition, make sure that you think about shipping or travel logistics before you make the final call on size. The main point of choosing a compact unit is to make it easy if you need shipping, or small enough to simply take along with you in the car. Never design your exhibit to be too big so that you don't lose the advantage of choosing portable units in the first place. Tip #2: Let Your Product Take Center StageWhen you have a small area, the best thing that you can do is keep the focus entirely on what you're promoting. If it's a product, you should do everything within your power to bring a sample to the convention. Set it up somewhere prominent so that visitors can readily see it and perhaps even try it out. No booth is too small to include a display of most items. If it can't be showcased in a smaller trade show exhibit, it is probably too big to be showcased in almost any booth. Tip #3: Text And Images Can Overwhelm A Small Trade Show ExhibitDesigning the look and feel of the unit often creates the same impulse that the original sizing process evokes. You want to maximize the amount of information found on the actual stand, ensuring that your visitors will become interested by providing so many facts and so much positive feedback that they cannot help but buy from you. Unfortunately, it doesn't work that way. Too many photos and too much text are counterproductive, especially in a smaller trade show exhibit. Tip #4: Dramatic White Space Creates EmphasisInstead of crowding your trade show displays with images and photos to cover every inch, leave strategic white space. It doesn't need to be literally white, just not crowded with words, photos, or other patterns that catch the eye. This white space will help your visitors see at a glance what's really important. They won't have to worry about figuring out your message in the midst of too many words and images.Tip #5: Use Literature LiberallyYou cannot fit as much information onto portable trade show booths as you can fit onto larger installation trade show displays. That's a simple fact, and it is something that must be considered in your design plans. One of the best ways to combat it is through the use of flyers and brochures. You can have as many of them as you want, and you'll never have to worry about overcrowding and overwhelming your main stand.Using these tips will help you create a great portable unit, no matter how small. Whether you're planning to travel to conventions nationwide, or just want something to show at the board meeting next week, each of these ideas will aid you in getting the most from your units.
Traveling,Trade,Show,Booths,Ti