NOT,Marketing,Makes,You,Stingy marketing NOT Marketing Makes You Stingy
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The real reason we make excuses around self-promotion is that self- employed people are afraid of what people might think. Our businesses are such an extension of who we are that we are very careful about how we talk about our businesses and what we say to others about it. The problem is (as Ive said so many times before), if you dont market consistently, you wont have clients consistently. Period.So, how can you stop being afraid of what people might think of you? You need to reframe how you view marketing. Heres what I usually say to a reluctant marketer:You were given gifts that no one else has and its for a reason: To help others in need.Whether youre a financial planner, a massage therapist, a consultant, a real estate broker, a photographer, a coach, whatever, youre doing what you do to help others. Youre their problem solver, their healer, their solution. Theyve got a problem and you can help.Now, imagine this scenario.You were given this talent, this skill and problem-solving abilities. And there are people out there who NEED you. Theyre waking up in the middle of the night, with their 3 a.m. sweats, tossing and turning because theyre thinking about their problems. Theyre wondering who on EARTH can possibly help them. Theyre praying for an answer (Ive done that and you probably have too).And lets just pretend that YOU are their answer. Youve got the skills, the talent, and the GOODS to solve that persons problems. The thing is, they dont know about you. Youre just not out there enough in a big way.Its probably because youre afraid of being seen as too sales-y. Too promote-y. Too out-there. So, what do you do? You dont market the way you should. You keep yourself a secret. At the same time, youre keeping that person in the same state of tossing and turning at night, looking for an answer to their problems.Without promoting what you offer, your clients in need cant find you (oh sure, they could possibly stumble upon you at the corner Starbucks, but the chances are low.) They NEED you. So, look at it this way you have the answer to their problem. You have the talent and the skill, and the product to help them.But by not marketing, youre essentially being Stingy.Thats right. Not marketing yourself is almost a form of greed. (I dont even like typing that word, let alone thinking about it, do you?)You see, its actually your God-given DUTY to promote your services. Its your lifes purpose to help others. If you dont get out there in a big way, even if it feels a little uncomfortable at first, then youre depriving someone of the solution only YOU can provide in your own way.So, do you want to be stingy with what youve got? If not, then go out there and do what it takes so everyone hears about you and what you do. Shout it from the rooftops, join the networking groups, send out those letters and e-zines, and create those joint ventures, whatever. Just do what it takes, do it with conviction, and do it consistently.You have no choice. You were given this gift. Now, its your turn to keep giving. The only way people will hear about you is if you market yourself.Your Assignment:Notice where youve been resisting your Client Attraction assignments.See whats really holding you back (the fears attached to the resistance).Think about all those people who NEED you and, by not promoting, youre being stingy.Reframe and take action.As a result, youll start attracting a lot more clients and youll feel great about it, because now youll be coming from a place of conviction, a place of authenticity, a place of solving problems, not from a selling-standpoint. Thats what Client Attraction is all about.Now, go forth and help mankind, will ya?
NOT,Marketing,Makes,You,Stingy