Using,Trade,Show,Booths,Promot marketing Using Trade Show Booths To Promote Seemingly Unsuitable Prod
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
There are many situations that arise where a trade show booth is desirable for your company, but your product just doesn't seem suitable. You may even want to highlight your product but not be sure how to do it. No product is truly unsuitable for a convention promotion; all that it takes is a bit of ingenuity and clever use of flexible promotional tools like banner stands. Deciding How To Set Up Your Trade Show BoothThe first thing to consider is what size you want your unit to be. Before you can make that choice, you need to decide how it will be laid out. The pivotal question here is how you'll be highlighting your product. The two most common reasons that companies consider a certain product to be unsuitable for conventions is that the item is either too small or too large to comfortably fit inside trade show booths. If your product is too large, you have several options. The best one may be to include a portion of it, reduced in size to fit the space you have. If that still requires too much space, you should create a scale model. The model should be as detailed as possible in order to give the illusion of completeness for visitors. In addition, use plenty of photos to help provide visitors with a clear picture of what your product provides. For smaller products, the problem is the reverse: it is hard to get people interested in a small item, and it's difficult to communicate its advantages in a tangible way. If your product is very small, but is used as a component of something else, you might be able to display it inside the larger item, possibly with a competing setup nearby as a comparison. For example, if you offer RAM for a computer, you might want to show two identical computer units next to each other, one with your RAM, one with your competitor's. Visitors can note the differences in performance, helping them realize the superiority of your product. This theory works well for trade show booths highlighting most other small products as well. Banner Stands For Flexibility And ImpactNo matter what the trouble with your exhibit, banner stands can almost always help solve the problem. These small units are inexpensive, compact, and easy to ship. They are commonly placed within trade show booths to highlight a particular element or add depth, but can also be used alone. For large items, it may be advisable to forgo a formal exhibit entirely, using banner stands instead. Your item can take up the entire display space, its features highlighted with carefully placed banners. This idea ensures that visitors see the main attraction in its full glory, and can also mean savings for you.Banner stands can also serve you well if your item is particularly small. They can effectively gather visitors when used on the outside of an exhibit, bringing people in by showing them what's waiting inside. Because they rely heavily on photos to begin with, magnified images of your item are actually a welcome and valuable addition to this type of design, rather than a handicap.With these tips, you're well on your way to creating strong trade show booths even for items that don't seem to fit the convention model. Don't hesitate to develop additional ideas of your own and make your displays shine!
Using,Trade,Show,Booths,Promot