Essential,Internet,Marketing,T marketing 5 Essential Internet Marketing Tips You Should Know

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There are many facets of Internet marketing andit's important to stay current on all of them. Whether you're the marketer fora company or an entrepreneur, the Internet is an amazing resource for gettingthe word out about your company. However, it's important to have a marketingplan and goals set before you begin your Internet marketing campaign. It's alsoimportant to understand that online marketing is an ongoing process. In orderto stay one step ahead of the competition, you must constantly promote yourbrand on many different networks online. Here are some Internet marketing tipsthat work like a charm.Respond to your fans/followers/customers online. One aspect of Internetmarketing is social media marketing. When you create a Facebook Fan Page or aTwitter account, your main goal is to attract fans/followers and turn them intoreturning customers. One key way of doing this is to interact with them. If afan or follower asks a question, recommends your business online or posts toyour wall to thank you for your great product or service, it's important torespond. When you respond, it shows your customer that they are doing businesswith an actual person, not a company. When they start to look at you as aperson rather than a company, they'll relate to you more and therefore be morelikely to buy from you again.Really understand the concept of corporate blogging. Many businesses usecorporate blogging as a way to get the word out about their product. Howeverwhen your business blog is nothing but an advertisement, people will not wantto return. It's important to make sure your business blog is full ofinformation your target audience actually wants to read. Then you can throw inthe occasional promotion or sale announcement while you have their attention.For example, if your business is a hair salon, don't only use your blog toadvertise the specials of the week or the services you offer. Instead, writeblogs that tell customers how to do different hair styles, different beautytips, routines and more. That way, your customers will want to return back toread the interesting content of your blog, but they're still visiting yoursite, therefore subconsciously keeping your business in mind. Then when itcomes time for them to get a haircut or manicure, guess who they'll becontacting.Give your fans/followers incentive to follow you. This includes offeringthem special daily, weekly or monthly promotions, specials or contests. Makesure the information on your social media network is interesting and fun sopeople will want to check back often. Ask your followers questions and commenton their responses. Remember, people do not join social media networks for anyother reason then being social and communicating. You can sneak inadvertisements, such as highlighting or announcing a new product or service,but don’t spam people with ads or you will lose followers fast. Instead focuson providing your target audience with information they care about as well asspecials and encouraging conversation. Once you get people talking, they'llstart expressing how they really feel about that new product you just launched,and you’ll be able to use their opinions to make the next product launch evenbetter.Use decoy offers. A great strategy to encourage customers to purchaseyour product is to place another, less appealing offer next to it. For example,offer one of your products for $20, but also advertise your weekly special as$25 for two products and free shipping. The consumer will want to go with theweekly special because it appears to be a much better deal than the firstoffer. People are more likely to buy when they are getting a deal. So even ifyou were initially going to offer your product 2/$25, putting a less desirableoption next to it will give them the extra push to buy.Put in the time. It's important to put quality time into your Internetmarketing campaign. You cannot just set up online ads and let them run. It'simportant to analyze what worked and what didn't in order to keep improving fornext time. It's also important to pay attention to your social media analytics.Check out which tweets enticed people to click the link, then reformat them andtweet them out again. Which Facebook posts or discussions generated the most "likes" and responses? After you complete the research, post more informationthat is similar to encourage more discussion. It's also important to keepposting fresh content on a daily or weekly basis. The Internet allows forinformation to travel very fast, so staying up on everyone’s content can behard. However, it's important to stay up on the current trends in order to keepyour information relevant and attract new people to your social network pageand Website.