Customers,Like,Newport,Non-Men marketing Customers Like Newport Non-Menthol
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Conveniencestore retailers have found initial trial levels of the new Newport Non-Mentholcheap cigarettesto be about average, with much of the initial consumer interest attributed totemporary pricing, according to an exclusive CSP-UBS Tobacco Survey. "Mostcustomers buying Newport Non-Menthol don't have a strong loyalty to anotherbrand and are trying them because of the price and the Newport name recognition," one retailerstated. "After the buy down expires, only those customers that havedeveloped a loyalty to the smokingbrand will continue to buy them." Retailersranked the trial level at an average of 5.1 on a scale of one to 10, accordingto the survey, which included 108 retailers representing more than 15,000convenience stores. Trialprimarily was attributed to the temporary $1.65 buy down, which is set toexpire in January. About 76% of respondents said they didn't feel NewportNon-Menthol would sell as well when the buy-down ends. The dropwill be predicated on the amount of discounting removed and when. If moved inline with other Newportdiscounting, sales will fall by 66% minimum." Lorillarddeclined to comment on the survey. "We do not comment on future marketingand/or promotional plans for any of our brands," a company spokesman said,adding that it is also too soon to comment on how Newport Non-Menthol is doingas it only entered the market in November. UBS tobaccoanalyst Nik Modi, however, explained that now was a good time to begin trackingNewport Non-Menthol sales. "While we realize it's still too early to makean ultimate assessment on the success of Newport Non-Menthol, we wanted topursue this survey in order to create a point of comparison for futuresurveys." A majority(89%) of respondents said Newport Non-Menthol users switched from other brands,with the remaining 11% saying they were new customers. Retailers also rankedexpectations of initial repeat levels at a little below average, at about 4.4on a scale of one to 10. "Itappears that it will pull from Pall Mall andsome of the low-ends for now," one retailer stated. "It could alsopull from Marlboro and Camel, if they keep emphasizing that this is anintroductory price on a well-known brand-name extension." Mostrespondents characterized the overall in-store execution of the launch as good(38%) or excellent (16%). "Product was available the day they said itwould be; there have been no out-of-stocks or shortages," one retailersaid. "The sales have been very strong, which I expected with the deepdiscount." However,not all retailers were happy with the launch, with 30% rating it fair, and 17%rating it as poor: "Some stores struggled to get reps in upon launch. Manystores had advertising placed in unauthorized positions not followinginstructions agreed to by the account manager." An area ofoptimism for Lorillard is that it newest cigarette appears to be drawing fromother non-menthol smoking brands, such as Marlboro and Camel, and not from thecore users of Newport Menthol. Although 78% percent said Newport Non-Mentholwas competing with the core Newport product, 77%said they did not believe Newport Non-Menthol was confusing the core Newport customer."Most trials are not from menthol customers; it is Marlboro and Camelcustomers trying it," one retailer said. "Thegood news is that Newport Non-Menthol is largely incremental to the Newport franchise withminimal cross-over consumption," Modi told CSP Daily News. MarketingManager WorldTechnology Network 2013 H Street, NY,10001, USA559-4812http://www.cigs4girls.com/
Customers,Like,Newport,Non-Men