Social,Advertising,Selling,Med marketing Social Advertising: Selling On Social Media With Free Conte
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}You may have heard before that you want to use yoursocial advertising platforms as an avenue to demonstrate your expertise, andgive your customers an incentive to buy from you. It's important that you aregrowing relationships with people, and nothing will hurt you more in the longrun than having your social networking sites look like long sales letters. ButI have a confession to make...You do want to give away free content, BUT you want tomake sure it's always content that is giving people the idea that they needyour product or service. I see a lot of mistakes made in selling on socialnetworking platforms, so I developed a little tool that will help you promoteyour business online. Let me explain to you the underlying principles to this,you'll want to do what I call, the Four Sparks:* Spark their Attention - Figure out what your clientdesires, and then give that to them in free content. * Spark their Interest - that means being relevant to your niche, andinteresting your client in the types of services you offer. * Spark their Desire - Using the same rules as getting their attention, yourcontent should be painting a picture of what life is like when the desire forwhat you offer (your product or service) fills a need in their life. * Spark their Action - You have sparked everything you need to make them thinkthey actually need to use your service, and slid under their "salesradar." You'll have available links and sales pages set up for whenthey're ready.Make sure you incorporate all four of the sparks. Itdoesn't matter if it's done in one post, or multiple posts, as long as you haveall of the elements in place. Make sure that people understand that your expertisesare the best solution to their problem.So... We're still giving away free content... Justdoing it in a way that can sparksocial advertising. Try and figure out how you can implement the Four Sparksfor your company, and then get to work on your social advertising! Remember,subtlety is key here, people hate to only read sales related posts on a socialnetworking page, and will quickly move on to someone else. Your goal is toslide under someones sales radar with social advertising. Unlike directadvertising, social networking websites are designed for indirect sales. -Jerry Nihen
Social,Advertising,Selling,Med