The,Future,Social,Media,Market marketing The Future of Social Media Marketing Tips From the Experts
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
There is no denying that the advent ofsocial media has greatly changed the way companies do business. With onlinesocial networking, business blogging and other various aspects of social media,businesses have a new way to connect with customers, promote their brand andgrow their company.It seems these changes in marketing arecoming faster than many can keep up with. It is times like these, when we lookto the experts for little nuggets of inspiration. In a recent webinar entitledThe Future of Marketing Microconference, 60 experts each had one minute topresent their fact, opinion, or insight on what they think will bring marketingsuccess both now, and in the near future.Here are three key elements that,according to the experts, will have the most impact and the most success onsocial media marketing.ContentIf you're involved in the realm ofsocial media marketing, Im sure you've heard the phrase "Content is King." Youmay have even had it beaten into your head. Youre probably sick of hearing it.However, what exactly is good content, and how will it help promote yourcompany?There is a lot of content out there onthe Web. Some of it is quite valuable, but a lot of it is garbage.Unfortunately, you are competing with all of it. How will you stand out and beheard above the noise?Writing about how great your company isor boasting about your accolades will not engage people and win over newcustomers. By creating helpful content that engages readers, provides valuableinformation, or tells a story they can relate to, you will rise above thenoise.Good content is also content thatpeople will want to share with others. If people share your content, either bysending their friends or colleagues a link to your blog, retweeting yourtweets, or telling people about your site, they are promoting for you.Essentially, this is free advertising. Aside from providing helpful andinteresting information, you want to add some personality to your content. Stopbeing faceless and start being human.Marketing StrategiesAs mentioned above, if people want toshare your content with others, they are advertising for you. Using yourcustomers as a marketing channel is a good way to promote your brand. It mightsound a bit devious, but it actually isn't. If people like your product,content, or way you do business, they will want to tell people about it. Howmany times have you dined at a great new restaurant, and immediatelyrecommended it to friends? You probably don't see it as marketing for thecompany; you see it as introducing your friends to a great place to eat.Location-based social media likeFoursquare and review sites like Yelp are great ways to market via yourcustomers. If your customers like your product or service they will talk aboutit on these sites, giving you free promotion. However, the downside is they canspread negative reviews as well. The best way to handle this is to respond tothese negative reviews by apologizing. Be sincere and professional - if youattack them you'll just look worse in their eyes and the eyes of others.Customer RelationsYourcustomers are the heart of your business. Without them, your business would notexist. So how you treat your customers and interact with them is of utmostimportance. Gone are the days of advertising at your customers. Now are theydays of interacting with them. If there is one common thread that was repeatedthroughout the webinar, it was that customer relationships are a vital part ofsocial media marketing.Onlinesocial networking gives companies a great way to connect with their customers.Listen to what they have to say and respond in a professional, yet still human,manner. What are the unmet needs of your customers? What do they love aboutyour product or service, and what do they want to see changed?Buildingtrust is important. However, you can do this by being upfront and honest withyour customers, do what you promise, and respond to them in a timely manner.Show that you are human, and not just a brand. And most importantly, treat yourcustomers how you would want to be treated.
The,Future,Social,Media,Market