Become,Expert,Write,Article,On marketing Become an Expert Write an Article
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
One of the easiest ways to gain expert status at no cost is to have your own byline. A published article promotes your expertise, your products, and your services. And writing articles is one of the best ways to drive traffic to your Web site.Getting started Now you may be thinking two things: I cant write and what would I say if I could write. If you can talk, you can write. And if you know anything at all about your business, then you have lots to talk about.What questions are you hearing about your products or services? What are your answers? This can be the foundation of your article. Or how has your product or service benefited others? What else can you do with it? Whats unique to your field that no other type of industry can offer? Start by writing down all your thoughts, questions, and answers. Youll be amazed as the ideas begin to flow and it wont take long before you find several topics to write about.If youre concerned that you cant write, imagine youre explaining a particular aspect of your business to a friend. Make that friend understand what youre doing in logical steps by talking (writing) directly to that person. Use clear, concise words that cant be misinterpreted.For example, if you operate a technical business doing vibration analysis on buildings you must write in a language that is understood by your readers the building owners or managers. Explain in plain terms why their buildings may shake it can be a simple equipment misalignment and how they can actually save money on their annual power costs by correcting the imbalances. Your article should give information that is valuable to the reader. Do not make the mistake of turning it into a blatant advertisement for your business thats the purpose of paid advertisements.Elements of StyleWhen writing for online article directories, keep your story short. Aim for 350 to 750 words with short paragraphs that are easy on the eye. And if youre submitting your article to a print publication (yes, you can get paid for writing articles), find out how many words they are looking for. Too many words are a constant problem with editors. If youre asked for a 500 word article, dont send 1,500 it wont get a second look. You dont have to be exact; ten percent either way is acceptable. But its not as hard as you think to cut words or entire paragraphs. Reread your work and delete unnecessary or wishy-washy words. For example, theres no need to say the building is rather tall, be precise and say its ten stories high. This gives a visual and eliminates words such as rather, very, somewhat, etc. that bogs down a statement. Make your message clear and watch out for double meaning words. There are a number of books available on style, grammar, editing, concise writing, and other related topics always have one handy. If youre unsure of spelling or grammar, have someone edit your finished draft either a friend or a professional. Dont rely on a word processors spell check program. It wont pick up every error. And by having someone else read your material youll discover if youre actually saying what you mean in the most efficient way.GhostwritingMany professionals dont have time to write articles. It may be counter-productive when they could be using their expertise in other revenue generating areas. If this happens to you find a ghostwriter (freelance writer) to write your articles but make sure the final product is in your voice. In other words, it must sound like you wrote it. Your name will still be showcased in the byline. The price you pay a freelance writer will be small compared to the coverage you receive. Being a published author adds an element of credibility and professionalism to your business. So start talking about your business by putting it down on paper.
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