The,best,ways,advertise,online marketing The 5 best ways to advertise online and get results.

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Normal 0 false false false EN-AU X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Arial","sans-serif";mso-ascii-font-family:Arial;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Arial;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:EN-US;}As compared with conventionalforms of marketing, online advertising is unquestionably one of the mostinnovative and unique forms of media to deliver your message to themarketplace.  Its popularity increasesexponentially with every passing year.  Ascompared with print media, it is a relatively inexpensive and a flexible mediafor marketing your products and services. Unlike other forms ofadvertising, online advertising using website technology allows you to interactwith your audience in many new and interesting ways.  For example, a home builder can create avirtual tour of their sample homes that a visitor can control with the use oftheir mouse. They can change different aspects of the imagery to observe thehome from different angles and navigate throughout the interior whilecontrolling 360 degree views. Although use of the internet isan effective form of advertising, do not neglect traditional media such astelevision, radio, printed brochures and informational materials.  Collectively, they are your marketing toolsthat should be used in tandem with each other.  Each one represents a unique approach andtheir use must be tailored to target a particular audience. When using internet technologyfor a marketing campaign, consider the following questions: 1.   How should you advertise? E-marketing ideasinclude sending sales e-mails to customers and prospects, adding an offer onthe Home page of your website ordeveloping a Google Adwords campaign. The method of communication you choosedepends on the product or service you want to advertise and the target audienceyou want to reach.  Select the mostsuitable form of e-marketing you believe will effectively deliver expectedresults. 2.   When is the best time to advertise? Deciding on the best time to advertise depends in parton your industry and seasonal appeal for your products and services.  If the product or service you sell interestsanyone at anytime of the year, you have the luxury of advertising most of thetime throughout the year. However, if sales of your products or service tend to peakduring seasonal holiday periods or are cyclical in nature, your timing must bemore precise and research is warranted.  Beginby creating a graph of your sales history for the past two years.  Note the peaks on your graph indicatingoptimal sales months throughout the year.  Schedule your marketing campaigns early enoughto coincide with these peak periods and capture your share of seasonal sales. 3.   Use professional graphics and designs The appearance of your marketing materials is equallyas important as the words you write. The graphics must be attractive and enticethe reader.  If the artwork issubstandard, your copy may never be read.  If you have the talent, tools and time toproduce your own graphic layouts, you can save money.  If not, hire a professional graphic designerto produce artwork that you would be proud to present to your customers andprospects. 4.   Get to the point Most people in business are time poor.  Regardless of which media you decide to usefor your marketing campaign, the copy you write must be short and sharp.  Write an opening statement to capture interest,a brief description and a call to action.  This is especially important if you decide todesign and write an e-mail campaign.  If e-mailcontent is lengthy, you risk losing reader interest and having it end up in thedeleted items bin. 5.   Measuring your conversion rate determines yoursuccess One of themost important post campaign tasks is calculating your conversion rate.  The rate is a measurement of customers andprospects that responded to your campaign’s call to action.  This might be placing an online order,downloading sales literature or providing an e-mail address for furtherinformation about your products and services. Withoutmeasuring the results of the campaign, you cannot truly know the amount ofsuccess attained.  By gathering data, youcan adapt and adjust future marketing campaigns based on historical data.  Making adjustments to your marketing approachwill ultimately strengthen the results of your future campaigns.