What,Are,Companies,Doing,Take, marketing What Are Companies Doing to Take Advantage of One to One Mar

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

One to one marketing involves understanding the needs and wants of your customers and then providing products or services that directly respond to these needs. According to “Entrepreneur” magazine, one to one marketing is about building relationships with your customers. Different companies use different methods for carrying out one to one marketing, so you’ll have to find the approach that is right for your business.Effective Sales LettersSales letters can be for a follow-up on a lead, to convert a prospect into a customer or to introduce your products and services to a potential client. In one to one marketing, companies are paying close attention to the contents of its sales letters in order to make the letter as compelling as possible. Marketing Coach Kim Gordon at “Entrepreneur” says there are six rules to putting together an effective sales letter for a one to one marketing approach. Rule number one is to set a goal or give the letter a specific purpose. For example, if you’re trying to reengage past customers, the purpose of the letter is to introduce an exclusive deal for past customers that propels them to place an order with you again. The second rule is to give the letter a strong opening that hooks the reader immediately. For reengaging past customers, you may say something similar to, “We want you back!” or “We miss you!” Third, make sure the message the letter contains is unique, but is relevant to the reader. By creating an exclusive deal only available to past customers, you can speak directly to those who have done business you’re your before. Fourth, speak directly to the customer and rule number five is to make it easy for them to respond to what you’re offering in the letter. For example, you may mention how long it has been since they made a purchase from your business. You can make it easy for them to respond to the special offer by providing a promotional code they can use to place an order by phone, online or by fax. The final rule is to keep your reader in mind when writing your letter so the tine and language is appropriate for the audience. For example, read your letter out loud. If the intent of the tone is light and fun, then make sure to use language that represents this. For example, opening the letter with, “We miss you!” not only acts as a hook, but sets the tone to be less formal and less serious. You may even end the letter with the statement, “We want you back, so take advantage of this exclusive deal for past customers. Save 35 percent on your next purchase. Act now because this exclusive deal is gone for good on August 1, 2010.”Loyalty ProgramsMany businesses focus on always attracting new customers, but neglect to nurture existing customers. Garnering repeat business from existing customers can help to boost sales, while also continuing to try to attract new customers. Another one to one marketing approach businesses are using to nurture its existing client base is loyalty programs. Loyalty programs provide special rewards for customers that buy from your business regularly. Face-to-face businesses, such as retail stores, may have a loyalty card that receives a stamp each time a customer makes a purchase. When a certain number of purchases occur, the customer receives a free product or service.Tracking Preferences and CharacteristicsTracking habits, preferences and characteristics of customers allows you to gather information from customers that you can use to create new products and services to fit customer needs and desires better. The information can also alter marketing campaigns to cater to existing customers. For example, if you track the purchases each customer makes in your database, you can send emails and direct mail pieces that promote similar or related products to the ones they already buy. Rather than sending the email message to everyone in your database, you are sending the marketing email to the customers that are most likely to be interested in and buy what you’re touting. Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}About the AuthorCopywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For more information,visit http://wp.me/ptLrh-1.