Lead,Generation,Basic,Steps,Au marketing Lead Generation: 4 Basic Steps To Automate Your System
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Before you invest time and money intogenerating leads you must have an automated system in place to deal with them.This will streamline the process and set you up for a profitable ongoingrelationship with your prospective clients. Otherwise many a contact will slipby without making a real connection with you and you will have lost thatopportunity, maybe forever. Then you can focus your efforts, bothon-line and off-line and simply invite your potential clients to take the firststep of getting to know you. That first step will be to respond toyour invitation and your primary goal is to obtain their contact details. So no matter where you "meet"a potential client you will have one simple process to invite them into. A process that is not only automated butstrategically designed to deliver warm leads into your marketing funnel. Here are the 4 basic steps to follow toautomate your lead generation system. Create a free tantalizing offer Giving yourprospective client a free taste or sample of your expertise is the quickest wayto capture quality leads that you can later turn into sales. This is the start of your relationship not a catchand kill exercise. The idea is toprovide good quality content that will have them wanting more in exchange fortheir contact details. Your free tastecould be a downloadable PDF special report or MP3 recording, or even a seriesyou can deliver one at a time. Or you could create a shippable product in hardprinted copy, CD or DVD and capture their mailing address as well. By themselves,newsletters are no longer exciting enough to fill this role but will make avaluable added bonus for signing up for your free taste. Create a web pick up point If you have awebsite great. You can simply add an opt-in box to your home page or betterstill, every page. Ideally position itin the banner but at least close enough to the top to appear without scrollingdown. Do the same onyour blog for wider reach. If you don't havea website at least create a squeeze page which is simply a single webpage withyour story and an invitation to sign up for your free taste with an opt-in box.The "squeeze" is they don't get your free taste without leaving theirdetails. Set up an autoresponder An autoresponderis the system behind the opt-in box and can be within your shoppingcart orstandalone. It automatically collects the details and immediately sends a welcomeemail that you have prepared including the access details to get your freeoffer. But don't expectone email to be enough. Develop a series and deliver a daily message for thefirst 7 to 10 days relevant to your free taste. And the good newsis your autoresponder will follow this complete process automatically, everytime, so you can set and forget. Then keep in touchat least every 2 weeks with either your newsletter or other broadcast emailsand special announcements. Promote your free offer at every opportunity You could bespeaking from the platform, on a teleseminar or webinar, writing articles,blogging, in person networking or even social networking and still follow thissame process. Simply invite themto your squeeze page to get your free taste. Make sure you havethe invitation and web address (url) on the back of your business card, allyour printed handouts, in the author's box on your article submissions as wellas your social network sites. In fact give it out at every opportunity whetherwritten or spoken and invite people to take up your free offer. That's it. Thebasic 4 step system to automate your lead generation process to deliver asteady stream of warm leads into your inbox.
Lead,Generation,Basic,Steps,Au