Now,Marketing,Advertising,peop marketing Now Marketing/Advertising people are either trying to kill u

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Royal Bank of Scotland, The bank bailedout with £20billion of taxpayers’ money faces fresh fury afteragreeing to spend up to £800,000 on lavish hospitality forexecutives at Wimbledon.RBS staff are enjoying the perks of anew three-year deal under which they have the run of luxury ‘SuiteH’ attached to the famous Court One.They are able to dine on gourmet foodand drink at a free bar offering champagne before watching matchesplayed on the Championship’s second show court.RBS, which was taken to the brink ofcollapse by former boss Sir Fred Goodwin, was saved by a Treasurybailout in 2008 that left it 70 per cent state-owned.Taxpayers are also guaranteeing morethan £325billion in toxic assets and last year the bank promisedto cut its corporate hospitality in a bid to ‘get its house inorder’.During this year’s tournament, it isunderstood that bankers and their clients have been enjoying a‘summer luncheon buffet’, which includes Shetland Isles salmon,sweet chilli prawns and crayfish, asparagus and Parma ham.Tea and coffee, a free bar, pass toCourt One and a Wimbledon programme are also offered. A source at RBS said that up to 42people a day would use the suite, which is not open to the public.Corporate hospitality at Wimbledon isregarded as being expensive in relation to other UK events and it isunderstood that bookings with the All England Club have been down inrecent years.RBS – which axed 15,000 jobsfollowing the taxpayer bailout – also continues to sponsorBritain’s No1 player, Andy Murray, and the bank backed theBritish Open Golf Championship at Turnberry last summer.But news of the lavish hospitality atWimbledon – costing RBS about £20,000 a day – was met withdisbelief last night.A RBS spokesman said: ‘We thoughthard before we renewed this contract in the light of our position andthe substantial cuts we have made to our hospitality budgets.However, we are still a bank with customers to talk to and eventssuch as this provides the opportunity for us to spend time with keyclients.’Now here's another little gem attestingto the superiority of the British Middle Management class,“Bank Staff ordered to push riskyproducts and dismiss complaints”! Pressure to meet targets leadsto poor customer service. It was revealed the other day that staffare encouraged to sell overpriced and inappropriate financialproducts, and the tactics used to dismiss legitimate customercomplaints.If staff do not meet specific targets,they do not receive bonus payments and may face disciplinary action,the employee at Santander and a former employee of HSBC suggest.Critics say the culture at banksencourage staff to prioritise profit over customer service, the waymany banks treat their customers is simply unacceptable. We must putan end to the culture where customer service takes a back seat tosales targets. It was established that the system paying salescommissions to staff must be stopped.Above all else they must handlecomplaints fairly and to improve the transparency of products.On telephone customer service it wasreported that the average call time has to be no longer than 270seconds for workers to receive their quarterly bonus, when a customercalls in to complain, staff are under such pressure that they cannotdeal with customers quickly so they are unable to resolve mattersproperly!One things becomes very obvious,despite the many many millions spent on the marketing and advertisingof these services the fact of the matter is, if the Advertising &Marketing Gurus really really cared about their customers theycertainly would not allow things of this nature to happen! These issues negate the millions spenton advertising and marketing these services!And most certainly they take no noticeof what they should be doing and repeated on an almost daily basis inthe trade press internationally. They should be using Shoppers' Voice tocreate opportunities for their Brands on a much more personal level.They would discover what their customers think about such highhanded and dishonest attitudes, what they dream and what they want.They could then leverage thisknowledge to benefit by providing real answers to the needs of theircustomers.With Shoppers' Voice online they will add measurementto their marketing for effective budget allocations and marketingmix.With Shoppers' Voice all their marketing elements worktogether.Shoppers' Voice allows them to develop lastingrelationships with your customers by listening to theirneeds.Shoppers' Voice online allows you to keep your customersclose with continuous personalisation...not dishonesty, trickery and deceit! If only...or should we say “Whatif...”?What if all these highly paid expertsin Marketing and Advertising really understood what they weresupposed to be doing...because right now they most certainlydon't...and that is, to understand the real meaning of the words“Mass Communication”. An understanding of the word communicationwill give you all a competitive advantage & a Marketing ROIsolution!Traditional functional marketing has reached a dead-end.Interactive Communication has become a catalyst for Companiesembracing integrated marketing strategies. Whilst traditionalmarketing works in functional silos (sales silos vs Marketing silos)Shoppers Voice promotes end-to-end processes,automation,accountability & metrics.The new paradigm allows thesales & marketing teams to achieve advantages such as :maximiseall possible touch points, automatic nurturing and education ofprospects to leads, reduce overall cost by streamlining andautomatic processes, analyse business intelligence in real time tooptimise resource allocation.Now let us investigate just how thefood industry is trying to poison us with the junk they spend a smallfortune marketing and advertising to us. Hmmmmmm, let see now justwhere do we start? Is it wrong to tell children that obesity meansill-health, Well the Marketing and advertising industry obviouslydon't think so, they spend a fortune, and I mean a fortune, onmarketing and advertising junk foods to children, unfortunately whatmany children (and adults) like is what is worst for themand, as it happens, usually cheapestand easiest – biscuits, cakes,crisps,fatty snacks, deep friednuggets,chips and takeaways, all filled with with addictive salt,sugar and trans fats which are sometimes even more addictive incombination. The phrase junk food doesn't begin to describe suchstuff, it ought, along with sugary, fizzy drinks and calorificfruit-style juices, to be called poison!Surely, if advertising and marketinggenuinely believed that what they were doing they would refuse toadvertising such junk ever again, I really feel that obesity isserious enough to justify Ofsted's recommendationsThere is a way forward, a way that hasbeen totally ignored by the Marketing and Advertising world becauseit threatens their profitability and that is InteractiveCommunication where one exposure to Shoppers' Voice is substantiallymore effective than regular advertising, it has been ignored byagencies because of their essential dishonesty....so perhaps weshould add robbery to the headline to this article!! Shoppers Voice finally allows CMOs toengage......with their audience. Sad to saydespite the fact that Shoppers' Voice offers unique opportunities fortotal accountability, many Clients still hold onto their analoguemindsets!Shoppers' Voice allows two-way conversations, with yourcustomers being able to customise the content they receive in linewith their personal preferences.One thing is for sure the age ofpush marketing is behind us. WHAT COUNTS NOW ARE DIALOGUE, ENGAGEMENTAND RELEVANCE.