Digital,Marketing,and,Free,iPh marketing Digital Marketing and a Free iPhone Part 2
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
If purchased directly from Apple or AT&T, the new iPhone4 costs $199 for the sixteen gigabyte version, and $299 for the thirty twogigabyte.With this purchase comes a commitment to a monthly service fee foraccessing the telephony and data capabilities of the device.These data plansare not required to reach the Apple App store (access to the app store can bemade through the iPhones built in Wi-Fi capability), which currently holds over200,000 apps, many of them coming at no charge.These free apps are madeeconomically possible due to the fact that they are ad supported, meaning thatthe app is free, but advertisements sporadically appear on the screen while theapp is being used.For music based apps, these ads are delivered in the form ofcommercials that play after a few songs have been heard.For the app setting,free delivery has proven to be an effective way of getting the app in the handsof users at no cost, while still allowing a revenue stream to flow into thepockets of the developers.In examining this successful and proven methodology,one wonders if the same practice could be applied to the iPhone hardware.Certainly,Internet Marketing experts would have no shortage of methods for deliveringcontent to these types of customers.In this article we will examine some waysin which Apple could financially justify distributing free, ad supportediPhones to an eager public.Text Messages At the end of our first installment,we touched briefly on the ability for Apple to make text messaging a part oftheir revenue gathering methods for this ad supported iPhone.In consideringtext messages, they would have to be heavily ad supported.In order to bothwrite and read a text message, users would first have to either read or view anadvertisement.These ads would be best served remaining consistent in length.Beingsubjected to a quick 5 second video ad before sending or receiving a text mayget tiresome if the user texts very often, but the hope is that the iPhoneexperience will be strong enough that in the case of the user tiring of theads, they would convert to an actual purchase of the hardware. More Access toUsage Habits: Another aspect of this ad supported iPhone would be user agreeingto allow their usage to be monitored, so more targeted ads could be deliveredto them.Downloaded apps, keywords in texts and emails and visited websitescould be culled for information that would result in more relevant ad delivery.Whilemost users might reject such usage monitoring, many would happily trade thatbit of privacy in exchange for a free iPhone. Other revenue streams This typeof ad supported iPhone could also offer up entirely new types of revenuestreams by introducing one time fees for goods or services that come for freewith an iPhone purchase.For example, the iPhone 4 currently ships with a freepair of headphones, a wall charger and a charger cable.The headphones couldbecome a paid item, as could the other accessories.Going a bit deeper, we canexamine the pre-loaded software that comes with the iPhone.Free apps such asCamera, Safari and the various utilities could remain free, but others couldcome with conditional charges.For example, the Contacts app could be initiallyfree, but adding over 50 contacts could come with a one-time charge of fivedollars. Search Engine Marketing could be amped up on this free iPhone, as theuser could be subjected to a larger amount of ads than the typical user whenperforming a search.The iPhone could also be delivered with certain featuresshut off, giving the user the ability to activate them for a fee.Lets say theuser is given the ad-supported iPhone, but it lacks the motion sensingabilities of the typical iPhone.The user could then be motivated to pay tounlock features.These types of charges would have to remain few and farbetween, however, in order to keep the value of the free iPhone from becomingredundant through all the secondary purchases.Users could even be given theoption of purchasing ad free blocks.In this situation the user could pay a feein order to guarantee an ad free experience for a certain amount of time. Article Tags: Free Iphone, Would Have, User Could
Digital,Marketing,and,Free,iPh