Digital,Marketing,and,iPhone,T marketing Digital Marketing and iPhone 4
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The week of June 13 2009 saw the introduction of officialpre-orders for Apples newest device, the iPhone 4.Within minutes of going live,Apples iPhone store was brought to its knees by the millions of usersscrambling to secure their new iPhone.This incredible demand seems to cementsmartphones as the current must have piece of technical hardware, as many usersfeel the iPhone 4 finally justifies them making a leap into the smartphonespace.New features such as a LED flash, a front facing camera, FaceTimetechnology which finally allows for easy face to face video phone calls a 3axis gyro for more precision tilting and the long awaited introduction ofmulti-tasking promise new functionality and the ability for even more advancedapplications.In addition, the new iPhone holds a battery that promises 40%longer life, allowing users to stay connected and remain in touch with theirnetworks and friends.In this article we will examine a few ways in whichInternet Marketing experts can leverage the capabilities of Apples iPhone 4 toreach and communicate with their audiences.FaceTime One of the surprises ofApples iPhone 4 announcement was the reveal of FaceTime.This software utilizesthe new front facing camera to allow for out of the box video phone calls amongany iPhone 4 users.However, this new FaceTime technology not only offers usersthe ability to finally conduct video calls, it also offers some interestingopportunities for marketers.Lets say an iPhone user has downloaded a free, adsupported application for listening to music online.As they are listening tosome music one day, they see an ad come up on their screen showing a new pairof wireless headphones made specifically for their iPhone.The ad shows imagesof the headphones and touts their quality, but also invites the user to clickthe ad for a live demo.Intrigued, the user clicks the ad and is immediatelyconnected with a customer service representative.The rep is able to show offthe headphones, explain the details of how they work, the quality of sound theydeliver and elaborate on the procedure for setting them up.If the user has anyspecific questions, they can be answered at that time, and the service rep caneven make the sale at that point if the user is sufficiently impressed with theproduct.This type of immediate interactive communication with a brand canextend into any product type or service imaginable.The only limitation is theimagination of the marketer and the resources of the company.However, whenpossible to implement, this sort of customer experience is certainly going tobe a major component of the future of mobile and Online Marketing. Article Tags: Apples Iphone
Digital,Marketing,and,iPhone,T