SEO,and,Internet,Marketing,Tip marketing SEO and Internet Marketing Tips Article Marketing Part 3
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
As most Internet Marketing specialists are aware, SearchEngine Optimization (SEO) is a crucial aspect of any Internet Marketingcampaign.Developing a healthy set of backlinks gives your site more credibilitywith the various search engines, resulting in higher search engines result page(SERP) placement.While all marketers chase after the coveted top position onthese SERPs, most are satisfied with page one results.One of the most effectiveways to help generate the requisite backlinks for these results is through theuse of article marketing.In this third in an ongoing series on articlemarketing tips, we will examine some best practices that marketers shouldfollow when writing content and posting articles for the purposes of SEO. KeywordAnd Backlink Placement All Search Engine Optimization specialists should beaware of the fact that keyword placement a major contributing factor to thequality of backlinks.A backlink those links that lead back to the site youare trying to optimize without any contextually relevant and supportingkeywords, holds much less value than those which are featured prominently throughoutthe article, especially in the title.For just about all article sites, yourarticle title will be turned into either an h1 tag or an h2 tag.These tagscause the article title to become a bigger font than the text on the rest ofthe page, which causes the search engines to give more weight to backlinkscomprised of these same words, or word combinations.Article titles are alsoalmost universally placed in the title tag of the webpage, which adds even morevalue to the links therein. If the site will allow it, marketers should placetheir first backlinks as high up in the article body as is allowed.Althoughsome sites strictly forbid any backlinks to appear in the first paragraph or abovethe fold for sites that do allow it, this is definitely a highly recommendedstrategy.Additionally, keywords used for backlinks should never comprise thesole appearance of those words.Try to make sure that your backlinks arecomprised of anchor text made of keywords that feature prominently and oftenthroughout the article. Another easy yet often overlooked tactic for increasingthe search engine optimization value of your backlinks is to capitalize them.Bysimply changing your back link keywords from keyword to Keyword, search engineswill give them more weight, and the value of your backlinks will be increased.Whilethis may not be a drastic improvement in the quality of your links, over aperiod of time and a large amount of links, this juice will certainly make adifference. We see that a properly titled article that contains both relevantand keyword rich content will inspire much greater search engine optimizationresults.When coupled with proper keyword placement, usage and format, theseresults will be even greater.With SEO, it is never a single aspect of yourOnline Marketing campaign that will yield results, but the combination of manyfactors.The more efforts you successfully implement, the better your chancesare for delivering results both you and your clients can be proud of. Article Tags: Search Engine Optimization, Internet Marketing, Marketing Tips, Article Marketing, Search Engine, Engine Optimization, Search Engines
SEO,and,Internet,Marketing,Tip