When,are,going,prick,our,bubbl marketing When are we going to prick our bubble of denial?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-fareast-font-family:"Times New Roman";} The advertising & marketing world is living in a worldof denial. They use rhetoric that blurstheir perceptions and have become addicted to the world view it represents. At the same time reinforcing themselves by a stream ofcheery models engaged in consumption and leisure, they shuttle from workstationto mall, increasingly insulated by a media consensus that leaves out the restof the world. We have had a band ofdenial built around ourselves. Thus thisbelief cost us the capacity to self-correct. Thus this delusional self-image isfinally catching up with us. And make nomistake marketing will benefit hugely when reality finally breaks through. Marketing can baffle the most intelligent people, that ismost understandable, for a start, making large marketing investmentsaccountable is a very inexact science. They rely, to a unnerving degree on assumptions that may or may not beaccurate. Trust, or the absence of it, deepens marketings lack ofability to reassure customers that what they are saying is honest andaccurate. Marketing success and wealthcreation is not given to corporations as of right. It must be earned! Those marketing people whose decisions have led to theeconomic collapse reveal to us how profoundly lacking in vision therewere. These were never people ofvision. They make decisions in themarketing sphere. But just how do thesedecisions relate to the wider world was never part of their make-up. This is a great flaw and one for which weare paying the price for now. Commerce is a natural part of human life but is has becomeincreasingly unnatural over the intervening centuries, gradually divorcingitself from the very people on whom it depends, whether workers or customers.The result has been to create a huge chasm between buyers and sellers.Advertising's failure! Conventional advertising has failed the natural humanneed for social interaction. We have created a media society during the last 30or 40 years where there is an extraordinary reduction in interaction because ofthe one-way and more passive form of information that exists. People desire to betaken account of, to affect change, learn and personalize their relationshipswith their environment. These psychological and sociological factors are partof the incentive to interact with advertising.
When,are,going,prick,our,bubbl