How,Bold,Can,You,With,Your,Ele marketing How Bold Can You Go With Your Elevator Speech?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation that elicits a prospective client meeting, right there at the networking event and in less than 5 minutes! The key? Come up with a claim for what you do that is the BOLDEST thing you can think of (while still being legal, of course).Your claim should be so bold that the person listening to you will say Wow, really? How do you do that?? This gives you permission to go into what you do and how you do it (preferably talking about your proprietary system). Now, whenever I talk to clients about this and we start working on this exercise, often the stuff they come up with is kinda bland, stuff weve heard before, and that doesnt elicit that WOW were looking for. So, again, I stress, Whats the BOLDEST THING you can say? and then the good stuff comes out.Use, the words below for some inspiration:Double in half the timeA ___% increase over last yearIn less than 10 weeksEtc.Heres an example of a script I put together for my client:Stranger: Hi, Im Jane, we havent met yet.John: Hi, Im John Smith, founder of Amazing Kitchens.Stranger: Hi, John, nice to meet you. So, what do you do?John: I help homeowners increase their homes value by up to 110% in less than 6 months. (BOLD CLAIM)Stranger: Really?? How do you do that?John: Well, you know how some homeowners (insert CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of the ideal client, and results and benefits they receive after working with you). Would you like to know more?Stranger: Yes, please!John: Great what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen lifestyle, and what we could do to increase your current living experience in your kitchen. Well then give you an estimate as to how much your homes value would increase at resale time. Shall we chat briefly tomorrow to set up a time?Stranger: Absolutely, lets do that. Heres my card.John: Fantastic. (handshake) Nice, to meet you Jane. Ill call you tomorrow to set that up, promise. (John made a date, now hell circulate and meet more people and do the same thing.)CHACHING!Now, granted, this is just a made-up example, but you get the point.With a bold enough claim, you have permission to start a really compelling conversation, with an invitation to tell them your elevator speech. Not bad for 5 minutes, right?Your Client Attraction Assignment:Your turn. What is the boldest claim you can make in the marketplace? If you put your creative hat on, how can you take what you do and transform it into something that prospective clients will be literally WOWED by and will want to know more about, eagerly? Take a pad of paper and brainstorm. Once you figure this out, I guarantee youll turn those eyes-that-glaze-over into a lot more prospects in your pipeline.
How,Bold,Can,You,With,Your,Ele