Basic,Marketing,Techniques,Wit marketing Basic Marketing Techniques With A Digital Twist
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
There is little debate to be had over whether or not we areliving in a digital age. Over 70% of Americans use a computer almost every dayand 65 % of them use their computers to make purchases over the internet.Due tothis incredible install base, digital marketing strategies have quickly grownover the last several years from an optional tool to a crucial component of anycomprehensive marketing strategy.However, despite the evolution of marketing,there are some basic tactics that all businesses should be versed in, as theynot only address the marketing needs of the physical world, but serve to roundout your approach on the whole. BuildingRelationships: The standard procedure for building relationships with customersincludes sending out sales and newsletters, remembering your customersimportant dates and sending them related and targeted messages and promotions,rewarding repeat business, and catering to their specific needs among otherthings.Fortunately, each of these tactics has a digital counterpart that caneasily be integrated into a marketing strategy. If it is not already,collecting email addresses should certainly be part of your day to dayoperations.Emails can be gathered by holding contests that hinge on emailnotifications, solicitations at the point of purchase, or simply a drop boxwhere customers can volunteer their information (it should always remaintransparent that these emails will be used for marketing purposes).These emailscan be used for sending newsletters, surveys, promotions and sales informationto your customers.They can also be used simply as a way to gather informationand improve the way you operate.You can ask them what they like about yourbusiness, what they dont like and how you can improve your processes.Loyalcustomers should be rewarded with unique emails thanking them for theirbusiness and offering them further incentive to remain loyal.The digitalmarketplace also allows for automated deliveries of goods, so customers dontneed to bother placing the same order week after week.When their input issought and taken on board, customers naturally feel an involvement with thecompany.These open lines of two-way communication can only serve to strengthencustomer relationships, inspire repeat business, and generate evangelists. FormPartnerships: All businesses, no matter the size, should constantly be on thelookout for potential partnerships.This axiom holds true for even the smallestbusiness with the most basic website.There is no reason to go toe to toe with acompetitor when you could both benefit from collaboration.The digital settingmakes these kinds of partnerships even easier.Lets say you run a dog groomingbusiness and there is a veterinarian in the neighborhood who does not offerthis service to their customers.You could easily form a mutually beneficialrelationship where you each recommend your clients to the others business.A fewsmall tweaks to each of your websites to illustrate the partnership, somepromotional materials on-site and an informative email to your customer basecan announce the partnership and show the mutual trust the companies have forone another.This kind of reciprocal promotion is simple to complete, but canyield significant results for both parties.
Basic,Marketing,Techniques,Wit