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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.Then I ask them to fill out each slice of the pie with what theyre currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools weve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?So, the list could look like this:* Network where they network* Join associations that allow you to rub elbows with them* Write articles for the publications they read* Create a Signature Talk for a workshop/seminar they attend* List your events in publications they read* Set up referral partnerships with people they do business with on a regular basis* Get booked as a speaker for organizations they belong to* Write articles for websites they visit often or rely upon* Write an e-zine they would be interested in reading* Give free (or paid) teleseminars they would dial intoAvoid marketing where your ideal clients are NOT spending time, as you will attract people who DONT fit that profile.Know that although you DO want a multi-pronged marketing approach (so that you dont ever put all your eggs in one basket), you want to take it slow and not try to put into place ALL the pieces of the pie at the same time. Youd overwhelm yourself and exhaust yourself completely, and exhaustion is not very Client Attractive.So the idea is to start putting a couple of slices of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.Your Assignment:Spend some time thinking about all the different avenues for reaching you target audience with your compelling marketing message and plot it out on a marketing pie. Then start putting one piece of the pie in place, one after the other, until your Marketing Pie is in full swing and always working to help you attract clients. No more ad hoc marketing, with no results.
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