Sales,Lead,Generation,Techniqu marketing Sales Lead Generation Techniques
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
The weak economy of the past two years has left more companiescompeting for fewer customers. For businesses to build a strong salespipeline in this competitive environment, they must hone and perfecttheir methods for generating qualified sales leads. Lead generationcan mean many different things to different companies. Commonapproaches to building pipeline growth include telemarketing or coldcalling, outsourcing appointment setting, online advertising, off-sitesearch engine optimization, and on-site seo. Telemarketing and Appointment SettingColdcalling businesses or consumers is an easy way to generate leads. Youcan either hire telemarketers for your office, or outsource to one ofmany telemarketing services around the world. Find a telemarketingcompany with expertise and experience specific to your business orindustry. Most offshore call centers can set you up with an outboundtelemarketing campaign within a matter of days. Most telemarketingcompanies will also offer short, pre-paid trials that will allow you tosee if it works for your business. Write a script, build a spreadsheetof leads or companies you want them to call, and send it over to getstarted. Online AdvertisingSearch engine marketingand pay per click advertising is a newer, but ubiquitous tactic fordriving traffic to your company's website and creating leads. This canget expensive in a hurry. Just about every competing company out thereis submitting competing bids and driving up the price of new visitors. PPC advertising is still a good way to generate leads, but unless youhave deep pockets, should not be relied as your only means for leadgeneration. Search Engine OptimizationOff-SiteSEOcan be a cheaper way to increase traffic to your site and generateleads, but must be done properly to be effective. If handled the rightway, there is no better resource for your company to consistentlyattract customers to your virtual doorstep. After all, your website isessentially a piece of virtual real estate, and its value is determinedby location, location, location! There is no shortage of seo agenciesand so called "experts", so it is crucial for you to do your homework. A good way to do research is to conduct a search for the term "seo",and see what comes up in the organic search results. The companiesthat reach the top are the most likely to have perfected the art ofwebsite optimization. After all, that's how they got there!On-SiteOnceyou've broken ground on your newly found plot of search engine realestate, it is important for your website to turn traffic into qualifiedsales leads. Be sure that your website is easy to navigate and youprovide the information your prospects are looking for. Provide freshand unique content and update it frequently. Search engines tend tothink that this makes your site more important. Many businessesnowadays are employing live chat support operators to communicate withtheir customers instantly. Many customers are reluctant to enter theircontact information into a lead form for the fear of being hounded bytelemarketers. You can reach out to these prospects by offering livechat to answer their immediate questions.Employing thesemethods of lead generation should get your company well on its way onits way to building a strong sales pipeline and stand out from thecompetition.
Sales,Lead,Generation,Techniqu