The,Ka-Ching,Factor,the,reason marketing The Ka-Ching Factor
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
It's the reason you open the companydoors. It's the reason you put your feet on the cold floor in themorning. It's that magical sound you love to hear... ka-ching!In such times as these, it's importantto get back to the basics if you intend to keep hearing the ring ofthe register. Follow the basic rules of marketing: product, price,place and promotion. But to differentiate yourself from yourcompetition, it is important to remember the small details that makea big difference.Product The key word in this aspectof marketing is usefulness. Whether it is a staple or luxury itemthat you are taking to the market, be sure that your customer is wellaware of the excellent benefits of your product/service.Price Ensure that you are pricingyour items effectively. It is not important to be the cheapest, butstrategic pricing decisions are a must in order to maintain acompetitive edge. Do not underestimate the role of pricing as partof your presentation package for your products/services.Place Accessibility is the name ofthe game. Make sure you are accessible to customers. Ask yourself:Is your building easy to find? Can customers quickly locate youonline. If customers have access to you then they can purchase yourproducts and services. Promotion Realistic advertisingcampaigns are critical to success. Any entrepreneur who hasexperienced success in their industry knows that they mustappropriately promote their products and services. This does notmean that you have to spend large amounts of money but it doesrequire a considerable amount of research to make sure that thedollars are going to the right place a desirable return.Product; price; place; promotion.Just keep these tips in mind and youwill be no stranger to the ka-ching factor!
The,Ka-Ching,Factor,the,reason