Definition,Marketing,Over,the, marketing Definition of Marketing
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Over the years, from its inception the concept of marketinghas changed more than once. This was strongly influenced by the changingeconomic conditions and market requirements. It is therefore possible to make anumber of definitions of marketing, which in its own way is correct andreflects the various marketing aspects of the assessment. One of the most important features of marketing that gets peopleexchanges. The public knows the needs of the four main sources. People canrequire the provision of goods or services by making everything they need themselves.This is referred to as subsistence agriculture. Of course, knows the historyand techniques of self-sufficiency such as violence (robbery, racketeering,wars, etc.), charitable relief. However, these methods are not those ofself-sufficiency marketing object. The pursuit of benefit in exchange for therecovery of the conflicting needs of the entity - that is by far the shortestdescription of marketing. Marketing is seen as a product, service and exchange of ideas. Eligibleindividuals and organizations objectives and needs, planning andimplementation. In this case, emphasis on marketing activities and thedesirability of planning. In addition, this definition reflects the threefundamental concepts of marketing: product (method needs), needs (consumermotives and behavior), exchange (market mechanisms, ensure supply and demandinteractions). Marketing can also be seen as a management function in the organizationand targeted commercial activities. Such a definition of marketing is moretargeted marketing activities. In our view, perhaps the most accurately bedescribed as the marketing of goods, services, organizations, people and ideasin the areas of demand prediction, management and exchange throughsatisfaction. Made to predict the demand can only be continuallyinvestigating the needs of users. Demand management - it means to promote and regulate affect. Stimulatedemand can be inducers of consumer desire to buy exactly what the companyoffers. This can be done attractively format product, widely spreadingknowledge about it. Affect the demand can be credited to the buyers byproviding guarantees, widely spreading the goods market, etc. To control thedemand is just as necessary as the seasonal and even faster fluctuations mayadversely affect the company's activities. Demand-side understood not only as the normal functioning of theacquired product or quality requirements are met, but also as an after-salesservice, availability of different product options, product safetyadministration, etc. In order to satisfy the consumer, it is necessary that theproduct is substantially in line with its expectations. Made marketing definition highlights the fact that its principles areseen in all areas. Probably unlikely to find an area where we could not applythe principles of marketing. Therefore, knowledge of marketing principles isuseful for those, whose activities are to marketing seems not directly related- but they can be successfully used by doctors and lawyers, accountants andconsulting specialists, researchers, etc. In addition, they can be very usefulfor educational, cultural, artistic, sporting and other non-commercialorganizations. After all it is important to understand the customer, patient,customer or visitor to understand his needs and to meet them.
Definition,Marketing,Over,the,