The,Words,Picture,Cannot,Say,Y marketing The Words a Picture Cannot Say to Your Customers
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}Although you probably dont want to use 1,000 words in your advertising,words are an important piece to your marketing and should complement yourgraphics and help get the message across. Theres nothing worse than spendingthe time and money on an advertising piece only to find in the end that no onegets it. Sure it may look great, but is it effective? Remember, there areseveral important messages your clients should get when they read youradvertising piece.Who are you? You spent all that time on your advertising, but can your client immediately identify what your company name is? If your logo and company name arent immediately apparent in the design, than you have no branding value to your marketing piece and its time to rethink your creative.What do you do? I cant tell you how many times this happens. Business owners get so involved in the aesthetics and the cool factor of the design that they forget the entire purpose of the piece. If you cant tell from looking at your design exactly what your company does, why bother spending the money?!What do you want your clients to do? Ok, so youve sent them this great advertising piece. It has your company name on it, and it clearly states what your company does. Great. Now what? What should your clients do about it? Should they call you? Should they visit your website? Set the expectations for what you want to happen by including whats called a call to action. This is marketing speak for tell your clients exactly what you want them to do. Literally use the words, Call 555-5555 now for an appointment, or Visit our website today at www.prova.fm. Remember to keep it simple!Why should your clients follow through? Now that youve told your clients what you want them to do, give them a reason to do it. Offer them an incentive to pick up the phone and call your business. Whether its 10 percent off or buy one get one free, it doesnt matter as long as its an attractive enough offer to entice people to use your products or services. Offering incentives also gives you another great benefit besides bringing innew customers. Incentives allow you to track your marketing efforts.Not following me? If you offer a 20 percent discount only to people who havereceived a certain advertising piece, then when they call asking about it, youwill know where they found your number and ultimately you can track theeffectiveness of your marketing campaigns. Try to make sure each marketingeffort you employ gets a different incentive. This will make it possible totrack your efforts.Creating great advertising pieces that draw your clients attention with attractive graphic design is just the beginning of asuccessful marketing campaign. By keeping these rules in mind when you createyour pieces, you will ensure that your advertising efforts will not be in vain. Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}http://advertisinghelp.wordpress.com Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}http://www.prova.fm
The,Words,Picture,Cannot,Say,Y