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Your marketing strategies online are your compass in directing your business. As the opportunities arise or your business environment changes, the objectives and your online marketing plan should direct you to take the best action.In the absence of marketing strategy, you are exposing your business to risks. You become unfocused and unsure of what is best for your business. Sometimes you will not know what to do next. To be effective in your online business, your website and promotional marketing should be a component of your overall online marketing plan.Online marketing strategy is the cornerstones of your online business. It outlines the requirements to make your business a success. The ideal marketing strategies online consist of different elements.Before you devise your website marketing strategy, you need to initiate an in-depth marketing analysis. You have to ask yourself questions such as what do you offer? Why would they buy from your site? What would you do to make your offer irresistible?After answering those questions, you need to consider your customers. What do most of the online consumers need and look for? You need to understand the market demands, and be able to empathize, and know what they need. You have to put yourself in their shoes and try to give them a solution to their problem.Doing an online research is only the first step to your business plan. Know who your competitors are. You must know their strategies to enhance their online business. Are they using pay per click, search engine optimization, affiliate marketing, press releases, and develop their own product? You want to know how many back links they have and who is linking to them.An important part of your research and marketing strategies online is finding their weaknesses because that can be your best tool. Are their products really good? Are their offers guaranteed? Do they constantly create back links?Many experts at creating online marketing plans recommend knowing what sites your customers frequently visit, so that you can be there too. If your customers are at YouTube, MySpace, Facebook, Twitter, and LinkED, you have to establish your online presence there also.Making use of the social networking is a great medium to channel your online marketing strategy. By using these social networking sites, you are able to glimpse at the kind of customers you have. Are they fond of freebies, bonuses, discounts and other premium items? Know what compels them to make a purchase.After your online research, it is time for you to make a data analysis. Document the information you have gathered during your research, particularly the strengths and weaknesses of your competitors and the strategies they use. From this information, you can devise your own marketing strategies online, and a plan that will put you ahead of your competition.You should also analyze the information you have about your customers. You make a list of the sites that they frequent and know their concerns. It is best to understand the factors that they are looking for. Maybe you can offer something better?Consider all the information you have gathered about your competitors and customers in making your strategic planning. Choose the advertising strategies that you can afford and are best for your online business. Marketing strategies online may come with a price, while others are for free.There are many marketing strategies that you can pick. If you have a good budget, start with PPC to get a quick feel about whether you have a product or service that will sell. If you are a small to medium company, maybe you want a SEO agency to handle your marketing strategies. You can also start collecting an email list with very little cost. You can also use social networking, hosting a blog site or writing articles to promote your website, product, or service.Starting an online business is not easy. You need a lot of information to succeed. If you need training, you need to find a good marketing training program or membership site. Many beginner and even experience marketers choose the wrong programs to study and waste time and money. Take your time to look for a good online marketing training program. Article Tags: Marketing Strategies Online, Marketing Strategies, Strategies Online, Online Marketing, Marketing Strategy, Online Business, Social Networking