Video,Marketing,Lights,Camera, marketing Video Marketing: Lights, Camera, Action
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Video marketing is all the rage. With todays technology, itspretty simple to create a homemade (or office made) video, add to thebusiness website and even upload it to sites like YouTube. When youreusing videos as part of your marketing strategy, its important to have a plan in place before breaking out the video camera.3 Things to Keep in Mind for Your VideoGoals. As is the case with any marketingeffort, you need to first assess what your goal is in producing thevideo. Are you uploading the video to YouTube to share information anddrive traffic to your website? Do you want the video to be so rivetingthat people forward it to everyone they know? Is it for the Home Pageof your website to welcome visitors and give them a tour? You may havea different goal for each video, but before you even turn the camera onmake sure you know what your goal is so you can work towardaccomplishing it.Measurement. Once you know what your goalis then its time to figure out how youre going to measure the successor failure of achieving your goal. Measuring this can also varydepending on what your goal is. You may measure how many people watchthe video, how many people respond to a special offer after watchingthe video or how many people forward the video.Audience. This is not unique to videomarketing, but you need to know your audience before recording yourvideo message. Whom are you talking to or trying to reach with yourmessage? What are you trying to say to them or get them to do? Knowingyour audience directly affects the tone of the video and theinformation you share in the video. You have to think, feel and act ina way that connects with your audience in order to make your videosuccessful.Video marketing can be a very effective marketing tool whenapproached in a strategic manner. Put some thought into your videomarketing campaigns before you hit the record button. Having a video plan in place helps you to draw the road map to your video marketing success. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}About the AuthorCopywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For moreinformation, visit http://wp.me/ptLrh-1.
Video,Marketing,Lights,Camera,