Online,Marketing,Levels,the,Pl marketing Online Marketing Levels the Playing Field for Small Business
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
As a small business owner, you may have the misconception that youarent in a position to compete with competitors with largerorganizations. While there are some big players in almost any industry,do not fool yourself into thinking that you do not play a vital role inyour industry. As technology continues to advance, small businesses aremaking big waves and staying head-to-head with the large companycompetitors. In essence, the Internet and numerous online marketingstrategies level the playing fieldmaking it possible for smallbusinesses to compete with and even surpass big businesses.Building a Small Business Website with a Big BangSmall businesses tend to think that they cant have a website thatpacks a punch. Just because youre small doesnt mean you have to thinksmall or present an unprofessional looking website. If youre planningthe rollout of a business website or revamping an existing one for yoursmall business, listen up. Here are a few tips to projectingprofessionalism with your small business website.In These Scenarios, Looks Do MatterBefore you throw up any old website to represent your smallbusiness, your first step should be to conduct research. First, take acruise around the Internet and take a look at the websites of yourcompetition. Take copious notes about what you like about each site andwhat you simply hate. After looking at your competitors, visit websitesin general and make note of some of things you like and some of thethings you dislike. While you may be somewhat of a small business oronline marketing novice, you are a human being, a consumer, a shopperand a potential customer for a variety of businesses online. Chancesare what turns you on and off about websites you visit can guide you asto what may do the same to your website visitors.By no means should you blatantly copy another websites design, butabsolutely piece together all of the elements of various websites youlove to create your own unique web personality for your small business.As you choose to add specific elements to your website, truly questionit from the standpoint of your customers. Often times, the website isthe first impression potential customers have about your business soyou want to make sure it is a positive one.Proper planning, research and implementation of a website presence foryour small business can have a positive effect on driving new andrepeat customers your way. Being a small business does not mean youhave to look or portray yourself as small. Online marketing effortssuch as websites have leveled the playing field between small and bigbusiness. Use this to your advantage and run with it. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}About the AuthorCopywriter and marketing consultant, KristieLorette, is passionate about helping entrepreneurs and businesses create copyand marketing pieces that sizzle, motivate, and sell. She is also the author ofAction Marketing: A Step-by-step Guide toLaunch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1
Online,Marketing,Levels,the,Pl