Webinars,The,Path,Leads,Webina marketing Webinars: The Path to Leads
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Webinars are similar to live workshop events, with the exceptionbeing these events are held entirely online. Its a great way todeliver your messages without the added expenses of room rentals andrefreshment serving, not to mention travel expenses. Webinars are alsoa great way to generate leads for your business and convert leads intocustomers.According to most companies that regularly hold webinars as part oftheir marketing strategy, each webinar results in immediate businessfor them. There are some expenses associated with hosting a webinar asfar as technology is concerned. Then you have to factor in the time andstaff necessary to promote the event, manage the event and coordinatethe follow-up efforts. As you would with any marketing investment,youll need to calculate return on investment (ROI) to determine howsuccessful your webinars are at generating revenue for your business.Stages of a WebinarDecide on a topic/issueTarget your audienceCreate a marketing campaignDesign and put together the content for the webinarImplement the marketing campaign to promote the eventRegister attendeesHold the webinarFollow-up steps for converting attendees into clientsWhile these cover the overall steps, there is a lot of work involvedas a part of each step. Webinars can be lucrativemoney wise and leadgeneration wise. As is the case with any marketing effort, the properamount of planning, consistency and the delivery of relevant contentare all key factors in the success of the webinar. Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}About the AuthorCopywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For moreinformation, visit http://wp.me/ptLrh-1.
Webinars,The,Path,Leads,Webina