Make,Offer,They,Can,Refuse,Par marketing Make Em an Offer They Cant Refuse (Part 1)
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Few things are more discouraging to a passionate entrepreneur than creating products and programs that dont sell well. Its hard not to take it personally, which can bring up feelings of doubt, hurt, disappointment and even embarrassment. But for the savvy, Im gonna make it happen business owner, theres no such thing as failure theres only feedback.When the feedback you get is an audience thats not buying, its time to take a look at the offer youre making.There are two levels to creating a compelling offer. I want to share some of the tips from my Passion for Profit coaching program on what you can do in the development stage to ensure that youre creating an offer your audience wont be able to resist. (Then, next time in Part 2 well look at how to present the offer in the most desirable light.)Here are four clear-cut and simple tips you can use to be certain youre putting your time and energy into offers that will get snapped up!Irresistible Offer Tip #1 Make Sure Its a Really Desirable TopicIts tempting to create a product or program focused on something you know your audience needs. My advice dont do it. People are notorious for not buying what they need, but instead spending their money on what they want. I call this the broccoli vs. ice cream syndrome. When in doubt about whether the topic youre considering is ice cream or broccoli, ask your audience. Pick up the phone, send out an email, put together a survey. Youll be surprised at how happy they are to steer you in the right direction.Irresistible Offer Tip #2 Give It a Mouth-Watering TitleTitles (like headlines and subject lines) serve an absolutely crucial role in your sales and marketing - they capture your audiences attention. The goal, of course, is for your title to create a powerful incentive for your potential client to want to buy. So it has to reach out and grab them and motivate them into action.So spend some time on crafting a really delicious title for your product, program, event, workshop, ebook or home study course. Some tips for a great title: its specific, it is conversational rather than salesy, its curiosity-provoking, it highlights benefits and results rather than features, its not overly clever or cute.I usually recommend to my clients they spend at least as much time on the title as they do on the content itself. Yes, its that important!Irresistible Offer Tip #3 Add On a Tempting and Relevant BonusFor me, the key word here is relevant. Adding a bonus (or two or three) can certainly increase the appeal of your package. But too often, I see folks throwing on things that are totally unrelated to the main offer. The point of a bonus is to give that extra nudge that tips people off the fence. If Im considering your business building program, Im not likely to be swayed by a bonus e-book on organic recipes or an audio about feng shui. (Not that those arent interesting and valuable subjects in the right context.)The best bonus directly supports the results offered by the main package component. Ask yourself: Would this [whatever the bonus is] clearly add to the value of what Im getting? If the answer is no, head back to the drawing board. Irresistible Offer Tip #4 Determine the Value Before You Set the PricePrice is often the first thing business owners want to figure out when theyre creating a new product, program or event. But as I counsel my clients, its usually the last phase of your program-development process.Heres why its hard to determine a fair price until youre clear on what is being offered, both in terms of deliverables and results. Secondly, other factors can come into play as you determine the magic number. There are times when it makes strategic sense to price a program on the low end. For example, if its a new and untried- offering (it then becomes paid learning), or so you can draw more people into it and have a bigger pool for your upsell offer.Tie Your Offers Up with a Red RibbonYour special brand of transformation is important in helping your clients solve their current challenges. The content of what you offer is always showcased by the wrapping you give it. When you think strategically and creatively about your topic, title, bonuses and pricing, you can create a pretty package thats easy for them to say yes to.
Make,Offer,They,Can,Refuse,Par