Branding,Building,Your,Online, marketing Branding - Building Your Online Social Networking Identity
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Branding is often referred to as the "Goodwill Portion" of yourbusiness. It is an intangible that can be of greater value than yourliquid assets. Being "brand aware" involves continuity in your physicaland today more importantly your online presence. Social networkingsites Twitter and Facebook allow organizations to determine what peopleare saying, thinking and doing about their brands. What doesdifferentiate these two from each other as branding tools is adifference of depth of information and rapid distribution. Thereare several great business and celebrity examples of being proactivevia social networking with their online brand. Whole Foods Markets canbe found on both Facebook and Twitter. They actively communicate withbuyers providing both product information and consumer alerts. Facebookoffers them a chance to provide forum based knowledge sharing, whereasTwitter has become a rapid alert venue for product update & recalls. LondonTimes Cartoons CEO Rick London takes a personal approach puttinghimself forward as the face of his company on both Twitter &Facebook. He provides links to his humorous cartoons, promotes hiscelebrity clients & freely interacts within the online community. Author,wife & mother Kathy Ireland takes a selfless approach on Twitternot promoting herself or her brand. Her tweets are both personal andfocused on promoting her charitable causes. She shares the wisdom fromher most recent book "Real Solutions for Busy Mom's: Your Guide toSuccess and Sanity" is an invaluable resource for moms who strugglewith real life issues. Mariel Hemingway was born pre-branded viaher last name (maternal granddaughter of Ernest Hemingway). On Facebookyou see her warm personal messages to keep her fan base informed whileon her busy schedule. Twitter for Mariel it is a combination ofeducating people about healthier living and promoting her new book"Mariel's Kitchen: Simple Ingredients for a Delicious and SatisfyingLife". Twitter and Facebook each offer different active socialnetworking features. Facebook is journal format that allows customersto add and comment on your entries. It is perfect for building a longterm relationship with your customer base. Unlike Facebook, Twitteroffers businesses & individual branding via the design backgroundfeature and rapid 140 character tweets. Your background is billboardthat can feature web and email addresses, product information andphotos. Tweets allow rapid timely distribution of your product &service information. By integrating your branded advertising andmarketing materials on Twitter and or Facebook you will become morememorable in your prospective customer's minds. Article Tags: Social Networking
Branding,Building,Your,Online,