The,Difference,between,Salad,a marketing The Difference between Salad and Garbage (and How it Affects
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The question then becomes, "How can we ALWAYS be around to have the elusive Perfect Timing?"The answer to the timing problem is to ALWAYS be on their radar screen.You can never anticipate what's going on in the lives of yourprospective clients; otherwise, you'd be God (obviously) or at leastvery clairvoyant.One thing you can do is always be top of mind, so that WHEN something happens, you're the first person they think of.And when they think of you, when they see your compelling message rightthere under their noses, when they've got your contact info at theirfingertips, there's every reason in the world to call YOU and notanyone else, when they have the need. That's when all your ClientAttraction and marketing effort and systems have paid off.So, how does one stay top of mind and always on the prospect's radar screen? With Stay-In-Touch Marketing Vehicles: That can be a direct mail campaign (and I mean CAMPAIGN, not justone letter that you send ONCE and wonder why you haven't gottenresults). It can mean a weekly ezine. (I wouldn't even bother writing onequarterly or even monthly. You're not on the prospects radar screenoften enough to have them remember you in time of need.) It can be a quirky postcard campaign, which really stands out.(Pick a strange fact, quote, or oddball holiday calendar and mailregularly. We're looking for consistency and something that stands out,as well as something that relates to what you do.) It can be a personal card campaign where you send meaningful,unexpected cards on a regular basis. (I use an awesome service called ClientAttractionCards and the results are great.)An attorney client of mine always used to say to me, "Fabienne, it's difficult for me to attract clients because I can never anticipate when they're going to need me. I don't know when to market, it's all so arbitrary!" Well, with Stay-In-Touch marketing vehicles, you solve that problem.Now, I know what you're thinking- "Won't I be pestering them if I write them an email once a week or do a mailing once a month?" I have three answers for you:If you make your email or mailing high content and high value, then people actually LOOK FORWARD to hearing from you that often.If you're authentic about providing solutions and value, versus self-promoting all the time, people welcome the consistency.If it's going to bother someone that you're in touch that often,then they're probably not your ideal client and will probably not everbuy from you, so it's time to get over it. Your Client Attraction Assignment:Find a way to communicate proactively with your prospects so that you actually ANTICIPATE any current or urgent needs,just by being there consistently, with high-content, high value, andfrequency over time. That way, you'll establish a know-like-and-trustrelationship in ADVANCE of the need. Best of all, you'll eventually beon their radar screen when the need arrives, and that equals clientswho happily pay for your services, without you having to chaseambulances. That makes for a Happy Day! Article Tags: Radar Screen
The,Difference,between,Salad,a