How,Make,Your,Marketing,Simple marketing How to Make Your Marketing Simple and Enjoyable
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Not having an easily recognizable business identity, or brand, that matches your innate style and spirit is hurting your business. Which means bottom line, its hurting your income not a good thing.Most solo entrepreneurs have the mistaken idea that getting a logo designed is the equivalent of branding their business. Au contraire, mon ami!A true brand is about so much more than your logo. Its a reflection of YOU, as expressed through the elements of your business.A brand conveys the promise of a certain style of experience your clients can expect. When you identify your unique brand, it shows up everywhere in your logo, to be sure, but also in the services you offer, your program names, the fonts you use, even your outgoing voicemail message. Theres an easy congruence that takes place. Its like your business can breathe a sigh of relief because everything just seems to fit together.And one of the most marvelous side-effects of having your brand is that it provides structure and clarity to your marketing. Whether youre engaged in an online launch promotion or a one-on-one selling conversation, it allows your marketing to be natural and enjoyable because its just you being you!And thats very appealing to prospective clients.There are 3 major barriers to reaping the benefits of a strong, distinctive brand. Let me share them with you here, along with the antidote, so you can take steps to avoid them. . .Brand Barrier #1 Treating your marketing as separate from your servicesThe vast majority of contribution-centered entrepreneurs LOVE what they do but HATE having to sell their services. This usually means they pour their heart and soul into developing their program offerings, but give short shrift to anything related to marketing and promotion. Theres a disconnect between the two elements.Antidote: If youre not selling, youre not transforming lives. Adopt the perspective that your marketing system is the first step in the transformation you offer clients. Your True Self has to be integrated into your sales and marketing process just the way youve integrated it into your products and programs.Brand Barrier #2 - Thinking you have to be someone youre notMany creative, contribution-centered entrepreneurs (especially women) worry that who they are isnt good enough, or smart enough, or professional enough to be seen as valuable. So they try to be more like someone other than themselves. Its not only hard work, it actually puts potential clients off. Antidote: In the words of the great Dr. Seuss, Be who you are and say what you feel, because those who mind dont matter and those who matter dont mind. The Universe put you here, with your unique gifts and talents, to fulfill a particular purpose. Let your True Self come out to play in your business so that purpose is realized.Brand Barrier #3 Not having a process to identify and define your unique brandWhen you dont know how to do it, branding your business can seem like a challenging mystery by guess and by gosh activity. Your brand or business identity is drawn from the unique combination of your gifts, talents and passions. Those are often hard for us to see without some kind of structure for uncovering them.Antidote: Ask for help. This is a habit that will serve you well in all areas of your business. Leverage the skills and strengths of others to support you in business. (That allows them to fulfill their life purpose and passion!)Now Your Business Can Breathe a Sigh of ReliefThe more you express your True Self in ALL aspects of your business, not just in your services but in your sales and marketing actions as well the easier it is to do, and the more attractive that is for potential clients.Done well, your brand is an opportunity to create meaningful, thought-provoking connections with your clients along with focus, intention and energy in your business.
How,Make,Your,Marketing,Simple